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Alterian (now SDL)

Alterian (now SDL)
The Spectrum Building
Bond Street
Bristol
BS1 3LG
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SDL acquired Alterian in January 2012.
SDL's enterprise-ready technology and service solutions include social listening, marketing analytics, campaign management, language management and services, video and written content creation, web content management, dynamic technical documentation publication and eCommerce.
SDL has 1,500 enterprise customers, 400 partners, 70 offices in 38 countries. www.sdl.com.

Press Releases
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Sales & Marketing Information
07 Feb 2012
SDL Cisco Case Study
At the heart of Cisco’s worldwide database marketing strategy lies a team purely focused on developing a global contact universe and maximising its use at a regional or country level. As a result of working with SDL:
- Customer analysis is performed 30 times quicker than before.
- Faster counts help marketing managers size opportunities more accurately.
- New database services re-activate, enrich or acquire contact information.
- Cisco is now able to plan, design and execute more engaging campaigns.
23 Feb 2012
SDL Best Western Case Study
Improving Best Western’s loyalty scheme with dynamic emails
By developing 1-to-1 loyalty marketing, RAPP increased email
click-through rates by 40% and achieved a 30% increase in return
on investment for the UK’s largest chain of independent hotels.
23 Feb 2012
SDL Newsmax Case Study
Overcoming the deliverability challenge helps Newsmax send
4 billion emails a year and drive strong revenue. SDL helped Newsmax:
1. Overcome the blacklist and
spam trap challenge helping
Newsmax reach subscribers.
2. Provided an efficient email platform enabling the publisher to easily distribute 100 million emails a week, 4 billion a year.
3. Send daily emails to 2 million contacts only taking two hours to send.
4. Deliverability rates are 96%
or higher.
23 Feb 2012
SDL Campaign Manager Product Brief
SDL Campaign Manager allows marketers to understand how to engage customers using the integrated analytical power of SDL Customer Analytics. The intuitive user interface and set-up puts marketers in control of their campaigns and customer engagement communications across channels
23 Feb 2012
SDL Customer Analytics Product Brief
SDL Customer Analytics combines the data needed to listen to customers, with analysis and visualisation tools, enabling marketers to engage customers with compelling, targeted, multichannel messaging.
23 Feb 2012
SDL Email Manager Product Sheet
SDL Email Manager executes effective communications strategies with dynamic message generation and automated email delivery, and improves measurable conversion with relevant landing pages and marketing activities.
28 Feb 2012
Rusty Warner presentation
Putting Customers at the Heart of Your Analytics Strategy, presented at TFM&A on Tuesday 28th.
Special Offers
Expiry Date
29 Feb 2012
Win a Social Media Insight Report worth £5000
This insight report will enable to you to see how your brand is positioned within social media, against your competitors, and look to explore key themes and trends that affect your brand.
It will be tailored to meet key business need and allow you to make informed decisions from it.
Please click here to download file
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