Technology For Marketing & Advertising 2011 - Kyp
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Kyp Stand : F44
Kyp Meridien House
42-43 Upper Berkeley Street
London
W1H 5QL
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    Company Profile
    Discover how Kyp can help your brand bridge the gap between the physical and digital worlds, and how we are assisting leading brands generate breakthrough response rates. Kyp is a specialist marketing company which develops unique solutions to physically engage consumers and promote behaviour change.

    Press Releases

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    Sales/Marketing Material
    Brochure: iKyp webkey
    iKyp webkey
    Summary
    The patented iKyp webkey is a unique way of bridging physical media and the digital world. The interactive iKyp format engages recipients with brand messages offline then drives them online to learn more via the webkey.
    Associated file
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    Date Submitted
    22 Dec 2009
    Brochure: Kyp mobile solutions
    Kyp mobile solutions
    Summary
    Kyp’s mobile solutions provide new ways for consumers to interact with the world around them and allow marketers to bridge physical media and the online world via the mobile internet. The user simply captures a 2D barcode displayed on advertising or packaging with their mobile phone camera to instantly launch or download content. Use this technology to receive real time service updates, conduct online transactions, drive on the spot purchases, generate awareness on public service initiatives and build brand awareness.
    Associated file
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    Date Submitted
    22 Dec 2009

    White Papers
    White Paper Title: How did AstraZeneca get a 26% response rate for hard to reach professionals?
    How did AstraZeneca get a 26% response rate for hard to reach professionals?
    Summary
    AstraZeneca sought an innovative way to develop a turn-key direct mail application that encouraged physicians to access online information and order product samples for ZOMIG.
    White Paper PDF
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    Date Submitted
    21 Dec 2009
    White Paper Title: How did P&G Pampers make a splash with 12% response rate?
    How did P&G Pampers make a splash with 12% response rate?
    Summary
    The Pampers brand was looking for a way to engage their target audience with the Splashes™ Swim Pants brand prior to the summer swimming season and drive traffic to the product website.
    White Paper PDF
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    Date Submitted
    21 Dec 2009
    White Paper Title: O2 Business - an activation pack that promotes online engagement for new business customers
    O2 Business - an activation pack that promotes online engagement for new business customers
    Summary
    Discover how O2 created a positive experience for new business sign ups and generated a 24% campaign response rate to their blueroom loyalty website.
    White Paper PDF
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    Date Submitted
    21 Dec 2009
    White Paper Title: The iKyp: a marketing approach designed to win hearts and minds
    The iKyp: a marketing approach designed to win hearts and minds
    Summary
    Jane Raymond, Professor of Experimental Consumer Psychology at the University of Wales, tackles the combined effects of visual perception and emotion and how consumers evaluate images, brands and advertising. Jane talks about the importance of emotion in deciding what we attend to and how the iKyp has emotional advantages over traditional media.
    White Paper PDF
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    Date Submitted
    22 Dec 2009

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    Digital   Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce.....