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| Data | CRM | Direct | Digital |
| Alterian Plc | Stand : E24 |
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| Company Profile By combining content management, campaign management, database marketing and analytics, email marketing, social media monitoring and web analytics, Alterian’s Integrated Marketing Platform makes it practical and cost effective for marketers to gain insight into their data and use this to execute an integrated marketing strategy across online and offline channels. |
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| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |