Technology For Marketing & Advertising 2011 - CAM
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CAM Stand : A8
CAM Moor Hall
Cookham
Maidenhead
Berks
SL6 9QH
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    Company Profile
    The Communication Advertising and Marketing Education Foundation (CAM) has been established for over 40 years and exists to bridge the gap between academic excellence and practical application. Our new digital qualifications have been positively received by the market and are recognised as ideal for marketers wanting to understand the digital environment.

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    Product Information
    Document Title: CAM Diploma in Digital Marketing
    CAM Diploma in Digital Marketing
    Summary
    The CAM Diploma in Digital Marketing give you in-depth understanding on what digital marketing is about from buzz words to main trends. This is a qualification for anyone in marketing who wants to know what is happening in digital
    Date Submitted
    03 Feb 2010
    Document Title: CAM Diploma in Managing Digital Media
    CAM Diploma in Managing Digital Media
    Summary
    The qualification looks at the digital channels and how suitable they are for marketers to include within their media plans, as there has been an explosion in different ways customers are contacted through both online and offline means.

    This new and exciting qualification looks at digital channels and their suitability for inclusion in a media plan. Search Engine Optimisation (SEO), display advertising, email marketing, viral marketing, online PR, affiliate marketing and social media are all explored in detail. It also looks at digital metrics and related legislation, regulation and codes of practice.
    Date Submitted
    15 Feb 2010

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    Data   Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight....
    CRM   Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation.....
    Direct   List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives.....
    Digital   Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce.....