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Act-On Software, Inc.

Act-On Software, Inc.
8405 Nimbus Ave, Suite E
Beaverton
Oregon
97008
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Act-On's fresh and creative approach offers marketers a unique alternative to needlessly complex marketing automation systems, without sacrificing any functionality. We combine best-in-class email, landing pages, web forms, visitor tracking, lead scoring, nurturing, and metrics with web conferencing, CRM, and social media integration to provide a foundation for successful business growth.

Press Releases
Product Information
18 Jan 2012
Email Marketing
Whether you're just getting started with email marketing, forms and landing pages, or you're looking to upgrade your lead generation programs with advanced techniques like lead nurturing and scoring, Act-On offers a straightforward, simple and affordable way to get it done.
26 Jan 2012
Landing Pages & Forms
Create great looking professional landing pages for your campaigns in just minutes. Build a wide variety of forms (to capture leads, collect signups, and more) without any coding knowledge. Deploy landing pages and forms yourself, without any help from IT.
26 Jan 2012
Website Visitor Tracking
The Act-On website monitoring capability enable sales and marketing teams to see individual companies visiting the website, in real-time. Add a tiny snippet of invisible HTML code to each of your website pages and turn your website into an active engine for generating leads.
Act-On correlates website visitors with your outbound marketing campaigns (Emails, Forms, Tweets, LinkedIn posts, Facebook posts, etc.) as well as identifies the company name of anonymous visitors when possible.
Our focus is on generating actionable customer intelligence from individual leads visiting your website for sales and marketing. When sales people get to see which customers are visiting and what they are reviewing, they can be a lot more effective when they follow up.
26 Jan 2012
Automated Programs
Automated programs are a great way to replicate your most successful marketing campaigns and have them running 24x7 on auto-pilot.

Use Act-On to create efficient multi-step marketing programs that embody your marketing best practices.

Drip Marketing Programs
Engage prospects via a series of email messages, delivered at scheduled intervals, until they exhibit response behaviors that qualify them for sales.

Free Trials
Improve conversion rates by sending a series of helpful and informative messages during the trial period.

Events & Webinars
Set up end-to-end programs for your webinars complete with relevant messages to each type of prospects, including reminders and post-event follow up. Our webinar creation wizard walks you through a few simple steps then we create the event and generate the entire program from end to end.

Setting up an automated program is easy. There is no need for any type of coding, or flowcharts...
26 Jan 2012
List Management
Act-On makes it easy for you to assemble, consolidate and manage your customer and prospect lists for your marketing campaigns.
Don't spend your time managing multiple marketing lists. Instead, just pull your lists directly into your Act-On account, either by upload or by importing leads directly from your CRM account.
As you use your lists in your marketing campaigns, Act-On automatically builds the centralized marketing database containing all the marketing interactions with your prospects. Then you can improve your marketing effectiveness by targeting campaigns to appropriate segments, instead of just blasting them out to all your prospects. Define dynamic segments by combining profile attributes with observed behaviors.
Let Act-On clean your marketing lists by removing duplicate and invalid email addresses, as well as simple typos and data entry errors. We'll make automatic repairs and fixes to names and email addresses where possible.
26 Jan 2012
Webinar Management
Events & webinars give marketers a valuable tool for demonstrating product benefits, teaching best practices, and qualifying a prospect's readiness to buy.
With Act-On, you plan your webinar sessions, build all the creative elements, decide on the timing of communications, and then sit back. Act-On takes over from that point on, communicating with WebEx, scheduling messages, tracking responses, building reports, etc.
The built-in webinar dashboard walks you through the entire process of planning your event and generating all the necessary creative elements.
After the event, Act-On automatically retrieves attendance and participation data from WebEx.
Based on this, it creates all possible segments for appropriate followup and schedules the corresponding messages.
If you run a lot of webinars, Act-On can save you tremendous amounts of time and effort.
26 Jan 2012
Social Media Prospector
Act-On's Social Media Prospector represents an innovative approach to using Twitter, Facebook, and LinkedIn to engage in social media conversations that are pertinent to your company and industry.
Broadcast your landing pages to Twitter, Facebook and LinkedIn with just a click. Then use our Twitter prospector's advanced search technology to find an audience that is likely to respond to your specific message. Our process leapfrogs the traditional Twitter marketing blueprint, which focuses on building a larger list of followers and focuses instead on conversions by allowing you to find ultra-relevant users.
White Papers
26 Jan 2012
Marketing Automation: One Step at a Time (David Raab)
This new report provides an incremental approach to marketing automation that lets you adopt without the pain and cost of a massive deployment.
26 Jan 2012
Deep Dive: Email Marketing vs. Marketing Automation Solutions (Gleanster Report)
Learn how marketing automation differs from email marketing, where the overlaps are, and when it makes sense to move up.
26 Jan 2012
Market to Win: Smart Selling Tools Guide
How to collect and deliver meaningful lead data, cultivate leads, uncover opportunities, and create a larger impact with email.
26 Jan 2012
The Critical Role of Time in Successful Demand Generation Programs
Sales and marketing teams without timely response risk losing the deal. Learn 5 must-track, time-sensitive metrics, 5 steps to improve lead response and more!
26 Jan 2012
The Hidden Costs of Multiple Marketing Tools
Learn the impact that multiple marketing tools and disparate systems can have on your lead data, the time wasted, and the missed opportunities.
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