Technology For Marketing & Advertising 2011 - SPSS (UK) Ltd, an IBM Company
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SPSS (UK) Ltd, an IBM Company Stand : D24
SPSS an IBM Company St. Andrew's House
West Street
Woking
Surrey
GU21 6EB
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    Company Profile
    SPSS Inc. is a leading global provider of Predictive Analytics software and solutions. The company’s Predictive Analytics technology improves business processes by giving organisations forward visibility for decisions made every day. Marketers rely on SPSS technology to improve marketing effectiveness, campaign profitability and ROI.

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    Product Information
    Document Title: IBM SPSS Direct Marketing
    IBM SPSS Direct Marketing
    Summary
    The analytical toolkit marketers need to easily identify the right customers and improve campaign results.
    Associated file
    direct-marketing_1.pdf
    Date Submitted
    14 Jan 2010
    Document Title: IBM SPSS Modeler
    IBM SPSS Modeler
    Summary
    Quickly discover patterns and trends in your data more easily. Identify customers who are about to churn, fraudulent activity and act before it occurs.
    Associated file
    MD13BRO-0109_1.pdf
    Date Submitted
    14 Jan 2010
    Document Title: IBM SPSS Text Analytics
    IBM SPSS Text Analytics
    Summary
    IBM SPSS Text Analytics is a text mining workbench that enables you to extract key concepts, sentiments, and relationships from textual or "unstructured" data (i.e. customer feedback, complaints, blogs) and convert them to a structured format that can be used to create predictive models and analyse them.
    Associated file
    NRTMINS-0709-UK-lr_1.pdf
    Date Submitted
    14 Jan 2010

    White Papers
    White Paper Title: Easily Identify your best customers
    Easily Identify your best customers
    Summary
    This white paper demonstrates how you could analyse a customer database using SPSS’s predictive analytics software. Our goal is to identify unique customer segments or groups which make up our company’s best customers.
    White Paper PDF
    DATABAP-0409hr_3.pdf
    Date Submitted
    14 Jan 2010
    White Paper Title: The Top 10 Secrets to Using Data Mining to Succeed at CRM
    The Top 10 Secrets to Using Data Mining to Succeed at CRM
    Summary
    Describes 10 “tips” that companies should weigh when using data mining to improve the effectiveness of CRM.
    White Paper PDF
    TTDMEB-0209lr_3.pdf
    Date Submitted
    14 Jan 2010

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    Data   Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight....
    CRM   Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation.....
    Direct   List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives.....
    Digital   Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce.....