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Data Services Inc

Data Services Inc
31516 Winterplace Pkwy
Salisbury
Maryland
21804
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Data Services provides a range of global address hygiene and related services for UK and International direct and email programs to our client base of worldwide direct/interactive marketers and stands alone as the recognized leader in this field. Visit us in the Direct Marketing Expo, Stand G60 during TFM&A 2012!
Press Releases
Product Information
24 Jan 2012
International Address Standardization/Hygiene/Verification
Increase your Direct Mail ROI with International Address Hygiene…

Mailing costs are high enough without the added drain of undeliverable addresses weighing down your profits. Bad, undeliverable and improperly formatted addresses on your file drive up your mailing, printing and postage costs.

Our Address Hygiene Services will:

- Improve deliverability by validating and correcting postal addresses
- Eliminate bad & undeliverable records from your files and databases
- Cut out wasted print, postage, and other production costs incurred by bad data
- Increase direct mail ROI
- Increase the accuracy of subsequent Merge/Purge & NCOA Processing
- Increase the value of your data for list rental or lead generation purposes

Data Services, Inc. offers US, Canadian, and International address hygiene services.

24 Jan 2012
UK NCOA - National Change of Address Services
Royal Mail UK NCOA Update & Suppress

The UK NCOA Update service helps you stay in touch with your clients or inquirers after they move. This service may be used to update your files containing records of current or lapsed customers. You may also use this service to update files of inquirers which have been obtained for the purpose of marketing commercial communications. Rental records may not be processed through this service.

The UK NCOA Update File is built exclusively from data sourced from the Royal Mail Redirection Service. The file updates monthly and contains 21 million records, dating back to 1995 with approximately 100,000 mover records added each month.

24 Jan 2012
International NCOA - National Change of Address Services
Update your files with up-to-date mover information...

Maximize your campaign efforts by reaching your intended audience, reduce mailing costs, and keep track of your most valuable asset, your clients, by using Data Services’ change of address services.

US NCOA Link™

Annually, over 40 million Americans move. The NCOA Link™ database provides 48 months of mover data and is the most comprehensive change of address service offered by the USPS®.

The NCOA Link™ process provides CASS certified output, Address Standardization, Zip+4, Zip Correction, Carrier Route Coding and Delivery Point Validation (DPV) information.

Canadian NCOA

Over 1 million households and businesses file a change of address notification with Canada Post each year. The Canadian NCOA database updates monthly and has over 11 million records spanning the last six years.

24 Jan 2012
Merge/Purge & Suppression Services
Remove unwanted duplicates and addresses...

Why waste money mailing to duplicates or people who don’t want your mail or aren’t good prospects for your products and services? Utilizing Data Services’ merge/purge and suppression services helps eliminate duplicates, eliminate unwanted, unproductive, and even undeliverable records and also reduces your related print, postage, and production costs.

Merge/Purge

Data Services offers consumer level (individual or household) and business level merge/purge processing for UK, Canadian, and International files. Our proprietary international merge/purge algorithms provide high quality duplicate identification based on country specific address structures. The merge/purge programs used by DSI are complex algorithmic systems, not match-code systems. Merge/purge program parameters can be adjusted to best suit your requirements.

Suppression Files

Various suppression files are available for the US, Canada, and International markets.

24 Jan 2012
Japan-Complete - Multi-Byte Data Processing
Direct Mailers targeting Japan face a variety of challenges: Language challenges, Multi-byte processing challenges, and Japanese postal challenges. Japan-Complete processing from Data Services meets all these challenges and provides the traditional address hygiene services you’ve come to rely upon in your direct mail data processing.

Japan-Complete Includes:

- Japanese and Romanji character set support
- Gender Coding and Name Sequencing
- Postal Address Hygiene
- Individual, Household, or Residential level Merge/Purge including Japanese character set to Romanji matching.

24 Jan 2012
UK & International Data Appends
Fill in the missing gaps through data enhancements...

Many times clients have a database that contains most of the information on a record, but is missing important fields that can be useful for marketing, validation, or delivery purposes. The solution: List Enhancements and Data Appending services:

- US Consumer File Enhancement
- US Business File Enhancement
- UK & International Demographic Data Appends
- Customer Profiling & Modeling
- Email Append
- Reverse Email Append
- Phone Append

24 Jan 2012
Email Broadcasting & Campaign Management
Email Broadcasting Service Features:
Full Range of Email Campaign Types
- Marketing/Prospecting Campaigns
- Newsletters
- Announcements
Outbound Message Throttling
Delivery Time Pre-scheduling
Mulitple Message Formats
- Multi-Part MIME
- HTML
- Basic Text
Full Range of reporting categories
- Soft and Hard Bounces
- HTML Reading Detection
- HTML Opens
- Clickthrough Rates
- Subscribe/Unsubscribe Rates
- List Unsubscribe Management
- Mail Merge/Personalized Messages
Sender Verification to ensure your email gets delivered.

24 Jan 2012
Email Address Hygiene & Real-Time Verification
Improve the quality of your email list...

Maintaining good email addresses on your client base is a must for effective communication, successful email marketing campaigns, and maintaining a good reputation with ISPs. If your list is like most, invalid or improperly entered email addresses are present and are causing missed opportunities to connect with your clients, inaccurate campaign results, and unnecessary costs.

Email address quality issues can be a challenge. Data Services’ Email Address Hygiene tackles a variety of data quality issues and is offered at 3 levels. Choose the level that fits your needs best to improve the quality of your list, identify undeliverables, and flag domain types giving you better control over your email marketing efforts.

Identification and/or Correction of misspelled, missing, or invalid Subdomains or Top Level Domains, and format correction:
johndoe@concast.net -> johndoe@comcast.net
janedoe@yahoo -> janedoe@yahoo.com
tadams@juno,net -> tadams@juno.net
a@b.c -> Invalid
noone@aol.com...

24 Jan 2012
List Rental Fulfillment - ListExpress (LEX)
List Rental services with quality and timeliness...

Data Services Inc. has been fulfilling list rental orders for more than 20 years. Whether you prefer to run list counts and fulfill rental orders yourself through our LEX (List Express) web application or have one of our experienced list rental fulfillment representatives perform this service for you, it’s your choice. We guarantee quality and timeliness with either option.

LEX (List Express) Web Application

Gain 24/7 Online Access to all files or databases housed with Data Services and bring the entire List Rental Fulfillment process, from selections, to counts, to order shipments, under your direct control. LEX is a robust web application designed for both novice and more experienced list professionals who require quick response for list counts and order fulfillment.

24 Jan 2012
Match Back Processing
Identify the true source of your web buyers...

Has a direct mailing driven your customers to make an internet purchase or are they true web buyers? Tracing internet sales back to the original source can be a challenge for mailers.

Are these Direct Mail Responders?
On average, over 50% of web purchases cannot be traced back to their original source. Lists or segments that look like they may not be working may actually be profitable and those where responses have made a downturn may in fact have increased web sales. Knowing the full picture for all mailed segments will help you make good decisions when it comes to your marketing plan.

Match Backs can identify which customers are responding to a postal mailing or other offers and/or sources. Differentiating between internet buyers and internet buyers that are a result of a direct mailing is essential for marketing...
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Sales & Marketing Information
07 Feb 2012
International Address Standardization/Hygiene/Verification
International direct mail costs are high enough without the added drain of undeliverable addresses weighing down your profits. Bad, undeliverable and improperly formatted addresses on your file drive up your international mailing, printing and postage costs.

07 Feb 2012
UK & International NCOA
Maximize your campaign efforts by reaching your intended audience, reduce mailing costs, and keep track of your most valuable asset, your clients, by using Data Services’ change of address services. Data Services Inc offers UK NCOA, Canadian NCOA, US NCOA as well as International NCOA where available.

07 Feb 2012
International Merge/Purge
Why waste money mailing to duplicates or people who don’t want your mail or aren’t good prospects for your products and services? Utilizing Data Services’ merge/purge and suppression services helps eliminate duplicates, eliminate unwanted, unproductive, and even undeliverable records and also reduces your related print, postage, and production costs.

07 Feb 2012
Email Address Cleansing
Maintaining good email addresses on your client base is a must for effective communication, successful email marketing campaigns, and maintaining a good reputation with ISPs. If your list is like most, invalid or improperly entered email addresses are present and are causing missed opportunities to connect with your clients, inaccurate campaign results, and unnecessary costs.

07 Feb 2012
Email Broadcasting & Campaign Management
Data Services' Email Broadcasting service offers a complete solution for any email campaign. With the power to send out all types of email during any timeframe, you can customize every detail to fit your project’s needs. Reports that track every aspect of your mailing guarantee that the information you need will be accessible and our support staff will make sure that no detail is overlooked.

07 Feb 2012
International Geo-Coding
Let Data Services append latitude and longitude information to your customer and/or prospect records so that you can target your market! This service gives you the information you need to determine the distance between any two locations, pinpoint customer locations, or find the closest store or dealer to a customer.

07 Feb 2012
List Rental Fulfillment - ListExpress (LEX)
Data Services Inc. has been fulfilling list rental orders for more than 20 years. Whether you prefer to run list counts and fulfill rental orders yourself through our LEX (List Express) web application or have one of our experienced list rental fulfillment representatives perform this service for you, it’s your choice. We guarantee quality and timeliness with either option.

07 Feb 2012
Match Back Processing
Match Backs can identify which customers are responding to a postal mailing or other offers and/or sources. Differentiating between internet buyers and internet buyers that are a result of a direct mailing is essential for marketing campaign development. As different marketing approaches may be taken for direct mail buyers versus buyers from other sources, knowing the true source of yours sales is critical.

07 Feb 2012
Job Title Coding & Standardization
Data Services’ proprietary Job Title Coding and Enhancement process will match your job titles against a vast library of job titles and job title words to standardize your job title field and/or assign job category, specialty, and department codes.

07 Feb 2012
UK & International Data Appends
Many times clients have a database that contains most of the information on a record, but is missing important fields that can be useful for marketing, validation, or delivery purposes. The solution: List Enhancements and Data Appending services.
Special Offers
Expiry Date
31 Dec 2012
Merge/Purge Special Offer
Merge/Purge Offer to all TFM&A attendees:

Run Three Merge/Purge’s & Get 50% OFF Your Fourth!*

*Offer applies to new merge/purge customers only. Offer applies where all four merge/purge projects are run in the 2012 calendar year. Discount will apply to the average merge/purge invoice amount across all four projects.
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