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| Document Title: PanelPortal |
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| Summary |
| PanelPortal is a hosted online research panel & community management solution, designed to help marketing and research professionals embrace the speed and cost advantages offered by conducting research online. PanelPortal manages the recruitment of consumers into an online panel, via a web community portal, in order to conduct online surveys and qualitative discussions. |
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| Associated file |
| Click for file |
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| Date Submitted |
| 08 Jan 2010 |
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| Document Title: Toluna QuickSurveys |
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| Summary |
| Toluna QuickSurveys is a revolutionary self-service tool enabling you to conduct market research quickly, easily and very cost effectively. You create your own survey of up to 5 questions, select up to 2,000 nationally representative respondents, pay online using a credit card then receive the results within hours! |
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| Associated file |
| Toluna_QuickSurveys_1.pdf |
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| Date Submitted |
| 08 Jan 2010 |
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| Brochure: Case Study: Condé Nast |
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| Summary |
| This case study details how Toluna’s PanelPortal™ solution has helped Condé Nast embrace the speed and cost advantages of online market research. The case study details how the use of an online panel community can instantly improve brand-consumer relationships, competitor understanding, business profitability and speed product development. |
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| Associated file |
| Conde_Nast_UK_2.pdf |
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| Date Submitted |
| 08 Jan 2010 |
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| Brochure: Case Study: Web 2.0 |
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| Summary |
| The online research market has seen dramatic growth over the last two years. Organizations have embraced the Internet as a means of dramatically reducing the data collection costs associated with traditional methods such as postal, telephone and face-to-face interviews. Online panel organizations have seen the most dramatic growth in the market research sector, with both North American and European players providing access to millions of opted-in respondents for online surveys. |
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| Associated file |
| 0_Case_Study_UK_2.pdf |
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| Date Submitted |
| 08 Jan 2010 |
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| Brochure: Online Research Communities |
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| Summary |
| Market research has long been considered counter-cyclical; when times are tough, it makes sense to fully evaluate new initiatives prior to launch and dissect the performance of past campaigns. However, the current business outlook is forcing us to challenge such conventional beliefs. When talking to many clients over recent months, I’ve noted two core themes. Firstly, our uncertain business world is characterised by cuts in discretionary activities such as research, ‘thinking outside the box and inside the budget’ and more strategically, the concept that market research (MR) can guide organisations out of crisis. Secondly, the explosion in social media has been forcing marketing and research professionals to figure out how to exploit the power of social media for insight advantage. |
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| Associated file |
| Click for file |
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| Date Submitted |
| 08 Jan 2010 |
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| Brochure: Toluna Corporate Brochure |
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| Summary |
| Founded in 2000, Toluna has always been at the forefront of online panel development. Considered as the original creator of the panel ‘community’ concept, Toluna launched its first online panel community in France in 2000, with 10,000 active members. Today, Toluna has a unique panel community network of over 3.7 million members across 33 countries. We provide online sample, survey programming and a hosted panel community management platform (PanelPortal), to research professionals in over 1,500 organisations throughout 5 continents. |
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| Associated file |
| Click for file |
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| Date Submitted |
| 08 Jan 2010 |
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| White Paper Title: Mixing Financial, Social and Fun Incentives for Social Voting |
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| Summary |
| In this paper Toluna examine the types of incentives available on the Web and compares them in terms of effectiveness, i.e., how well they motivate users. The focus is on market-research, where the goal is to get people’s opinions on a variety of topics and encourage them to answer surveys. Toluna illustrates its point with examples taken from Toluna (www.toluna.com), a social voting site launched in 7 European countries and soon to be launched in the US. |
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| White Paper PDF |
| Click for file |
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| Date Submitted |
| 11 Jan 2010 |
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| White Paper Title: Online Research Communities |
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| Summary |
Putting the Customer at the Heart of Your Marketing Strategy
Market research has long been considered counter-cyclical; when times are tough, it makes sense to fully evaluate new initiatives prior to launch and dissect the performance of past campaigns. However, 2009’s business outlook is forcing us to challenge such conventional beliefs. When talking to many clients over recent months, two core themes continously crop up... |
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| White Paper PDF |
| Click for file |
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| Date Submitted |
| 11 Jan 2010 |
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