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Red Eye

Red Eye
26 Shenley Pavilions
Chalkdell Drive
Shenley Wood
Milton Keynes
MK5 6LB
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Online Profile
RedEye is the leader in behavioural email. Behavioural email, such as basket abandonment, works by integrating web analytics with email marketing to produce targeted communication based on individual online behaviour. Our campaigns have achieved over 750% ROI and over 20% conversion to sale. Visit us at stand D10 to set up a free 30 day trial!


Press Releases
Product Information
20 Jan 2012
Behavioural Email onDemand
Behavioural Email onDemand provides marketers with an easy way to send simple automated behavioural email triggers such as abandoned basket. The system enables you to collect data regarding a particular behaviour (e.g. abandoning a basket) and send an automated email to these users, helping you improve conversion. The service is available as a no obligation to buy free 30 day trial.
20 Jan 2012
Behavioural Email
Behavioural email integrates web analytics with email marketing. It is the only way to send highly targeted automated email campaigns based on the online behaviour of customers. On average RedEye clients using behavioural email achieve a 20% conversion to sale.
20 Jan 2012
Conversion Rate Optimisation
Conversion rate optimisation is the method of optimising the online customer experience with the goal of increasing conversion. RedEye’s unique conversion rate optimisation service achieves this by integrating expert web analytics solutions with specialist usability techniques in order to help companies fully understand the behaviour of their online users. We believe successful conversion rate optimisation can only be achieved through a holistic process incorporating all data sources, both quantitative and qualitative, in order to accurately assess what needs to be done to optimise your site. Using this process you can successfully and efficiently optimise your online business and greatly improve ROI.
20 Jan 2012
Email Marketing
The goal of email marketing is to achieve engagement with your customers. The days of spray and pray are coming to an end. Single offers to a customer base every week are not providing adequate return on investment. At RedEye we provide highly targeted email marketing campaigns that will improve online conversion.
20 Jan 2012
Media Campaign Attribution Analysis
Advertisers run sophisticated integrated online campaigns because people rarely behave in a linear manner. Users are influenced by any number of affiliate, search, email, banner, social media or offline campaigns. More often than not the online customer journey will include several visits to your website before any key action is completed. Yet every day brands still attribute sales to the last ad the consumer clicked without considering the whole journey. RedEye’s media and campaign attribution analysis will help you understand what media sources work the best for your business and how you can improve the ROI of the campaigns you run.

20 Jan 2012
Mobile Marketing
Whether you’re looking for advice on how to integrate mobile marketing into your email marketing campaigns, looking for a reliable agency for SMS campaign management or need help and advice in creating smartphone friendly websites, RedEye can help.

20 Jan 2012
Risk Assessment Dispute Resolution
Private sector companies lose billions of pounds every year due to fraud. The hardest hit amongst these is insurance companies suffering an annual loss of £3.8 billion. Compared to offline, online has done very little to prevent fraudulent claims. RedEye’s risk assessment programme offers a new way for online insurance companies to protect their business by using accurate data to analyse suspicious online user behaviour.
20 Jan 2012
User Experience Usability
Understanding online user behaviour is essential if you want to optimise your website and improve conversion. At RedEye we provide a full range of qualitative and quantitative research, analysis and services to help you discover “what” users are doing on your website and “why” they are doing it. Using this information we will help you make the right changes to your website that will improve the user experience, and ultimately improve online conversion. The services we offer include usability, user needs, user centred design, information architecture and accessibility.
Sales & Marketing Information
White Papers
16 Jan 2012
Using Email To Grow Customer Lifetime Value
The world of email marketing is changing.

This white paper will explain how you can use email to increase customer lifetime value.
16 Jan 2012
A Structured Approach to Conversion Rate Optimisation
RedEye has developed a structured process of measurement, analysis, testing and optimisation.

This white paper outlines how this process can help you improve your conversion.
16 Jan 2012
Maximising Conversion Rate Optimisation
This white paper will teach you how to implement an effective testing process to fully optimise your website and maximise your conversion.
16 Jan 2012
Email Guide for Online Retailers
To help you start planning a successful email campaign, this white paper outlines 8 key actions to help you improve conversion this Christmas.
16 Jan 2012
Email Remarketing - How to recapture lost sales and make more money
This white paper will help online marketers understand the benefits of using email remarketing and provide clear information on how email remarketing works.
16 Jan 2012
How to Develop an online segmentation strategy
This white paper will illustrate how to develop an online segmentation strategy.
16 Jan 2012
Engagement - RFM - Using predictive segmentation to improve relevance and increase ROI
This white paper will show how e-RFM can be used to improve the accuracy of segmentation, strengthen influence and engagement and lead to increased ROI
16 Jan 2012
Unlocking the true value of CRO
This white paper is designed to help online marketers understand the process of Conversion Rate Optimisation
16 Jan 2012
Behavioural Email: Beyond Basket Abandonment
This white paper will look beyond basket abandonment and discuss the different types of automated behavioural email triggers available to help improve conversion.
16 Jan 2012
Improve Conversion this Christmas
This paper is for anyone interested in improving conversion this Christmas.
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