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Apteco Ltd

Apteco
Tink-a-Tank House
21 Jury Street
Warwick
Warwickshire
CV34 4EH
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Online Profile
Apteco develops marketing data analysis & automation software for customer segmentation, data mining, analysis, modelling and campaign management. With a fast, visual and truly easy to use interface, FastStats™ enables marketers to gain valuable insight from their data and achieve better targeted, easier to measure and more cost effective marketing.
Product Information
06 Jan 2012
FastStats Discoverer
FastStats Discoverer is our pioneering data visualisation tool for train of thought analysis and marketing insight. FastStats Discoverer provides powerful marketing analysis with a truly easy to use Windows interface, enabling marketers to gain valuable insight to improve both the efficiency and cost effectiveness of their marketing activities.
06 Jan 2012
FastStats PeopleStage
FastStats PeopleStage is an interactive multi-channel campaign management application. It enables multiple users to implement marketing process flow diagrams that describe and automate your marketing. Using FastStats PeopleStage you are able to plan highly personalised and timely marketing communication programmes that operate automatically ensuring your customers and prospects feel understood and valued. This powerful and easy to use software offers new levels of visualisation, interaction and automation for direct marketers. Working alongside the FastStats analytical applications users are able to utilise powerful segmentations, analysis and predictive models for targeting and personalisation.
06 Jan 2012
FastStats Modelling
Understanding the characteristics of your customers and your strengths and weaknesses across market sectors is a prerequisite of any marketing activity. The Modelling Module within FastStats Discoverer™ and FastStats WebLink™ uses market penetration, customer profiling, patented Predictive Weight of Evidence (PWE) scoring, decision trees* (including CHAID) and clustering* to help inform your targeting decisions. Data modelling using FastStats is not only powerful, but fast, intuitive, simple to use and designed with the marketer in mind.
06 Jan 2012
FastStats Excelsior
FastStats Excelsior provides a reporting environment for marketers which combines the analytical power of FastStats with the flexibility of Microsoft Excel to manipulate and present data driven results. FastStats results can be combined with external data to produce integrated reports customised to suit an organisation’s unique reporting requirements. Non technical users can interact with the report to determine which results are displayed and refresh it with a single click for on-demand reporting.
06 Jan 2012
FastStats WebLink
FastStats WebLink is a comprehensive marketing workbench application delivered through a web browser. FastStats WebLink off ers accurate and speedy analysis of your marketing data with a simple and intuitive interface, providing everything you need to gain valuable insight and then plan, implement and measure efficient direct marketing programmes.
06 Jan 2012
FastStats Geo
Understanding the geographical distribution of your customers and prospects can increase insight of your marketplace, highlight areas of untapped potential and facilitate campaign planning and execution. The FastStats Geo module is an integration with Microsoft® MapPoint® that allows you to visualise the spatial distribution of your data and export targeted selections for immediate use in your marketing campaigns.
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