Press Releases
View All Press Releases| Search Laboratory Ltd | 21 Dec 2011 |
SEARCH LABORATORY, THE MULTILINGUAL SEARCH MARKETING SPECIALISTS, SUPPORT THE PROMOTION OF PEARSON’S PTE ACADEMIC
Leeds-based Search Laboratory, the multilingual search marketing specialists is pleased to announce its plans to work with the Language Testing division of Pearson, the leading education and learning company, to support the promotion of their English language proficiency tests.
Pearson combines its publishing experience with cutting-edge learning technology to offer assessment packages in more than 75 countries worldwide. Their PTE Academic test is recognised by more than 2800 programs worldwide, as well as being approved by the UK Border Agency and the Australian Department of Immigration and Citizenship for student visa applications, making their service invaluable to non-native English-speakers who need to prove their English language proficiency level.
Search Laboratory is helping to improve the visibility of its website online, particularly in overseas markets. Search Laboratory will manage its multilingual search marketing campaigns (including PPC and SEO) across 12 territories. Search Laboratory was chosen because of its knowledge and expertise in global search marketing techniques and because of its emphasis on ethical and sustainable search engine optimisation.
Brian O’Flynn, Head of Web and Digital for Pearson, said: “Academic testing and language proficiency is becoming increasingly sought after by higher education establishments in the UK. Proving their English-language skills means that candidates will have a competitive edge when it comes to securing a place at a University or in employment. Search Laboratory is helping us to engage online with candidates who could benefit from knowing about our testing services”.
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