Press Releases
View All Press Releases| Search Laboratory Ltd | 27 Jan 2012 |
CREATIVE TECHNOLOGY COMPANY QUANTIV AND SEARCH LABORATORY STRATEGICALLY PARTNER TO GROW E-COMMERCE OPPORTUNITIES THROUGH SEARCH
Manchester-based Quantiv, the e-Commerce Platform and technology solutions provider has announced that it has strategically partnered with Leeds-based search engine marketing company Search Laboratory to help its clients win more business online.
Quantiv, established in 1995, works with leading retailing brands such as Just Giving, Rohan, Hotel Chocolat, Matches Fashion, PHS and the Ministry of Defence to provide model driven multi-channel e-commerce platforms. Quantiv focus on delivering scalable, growth focused technology solutions that allow users to focus on optimise their merchandising efforts.
Search Laboratory was chosen as their key partner because of its vast experience in the retail sector, and most importantly because of their expertise in delivering highly successful multilingual search marketing campaigns to retailers around the globe.
Chris Brooks, Business Development Director for Quantiv, said “Search Laboratory’s experience was perfectly aligned to the needs of us as a business, and the needs of our e-commerce clients. Their work with major multinational retailers and online fashion stores assured us that they were able to truly impact on our clients online sales volumes, ensuring that our clients achieve their true potential by reaching as many customers as possible worldwide.”
Quantiv and Search Laboratory have been working in collaboration to ensure their platform and e-commerce solutions are in line with the most up-to-date, ethical SEO best practices. Search Laboratory will also deliver ongoing digital marketing consultancy to Quantiv clients wanting to fully embrace the opportunities presented via the web and improve the effectiveness of their site. Off-page search engine optimisation is key; contributing approximately 70% toward the ranking position of a website on search engines like Google. Search Laboratory have a strong track record of delivering content-rich, ethical off-page SEO to improve the visibility and relevancy of client websites.
Search Laboratory’s Ian Harris, CEO commented “We are excited to be working alongside Quantiv, their creative approach to technology mirrors our own and we feel there is much to be gained from the partnership for both companies and their clients alike. While it’s important to ensure the technical aspects of your website are robust and fit for purpose; it’s equally important to remember to drive traffic to your site too – without traffic there are no sales. We are very much looking forward to helping Quantiv and their clients maximise profits from their websites with our professional optimisation and search marketing services.”
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