7 Steps for creating an integrated social media strategy

Most companies are now posting status updates to the relevant big 5 social media platforms, but few have a well defined strategy encouraging participation and linking to commercial objectives. Using examples of good and bad practice, bestselling author Dr Dave Chaffey will step you though how to develop a social media strategy which integrates other digital media channels and online channels. Dave will also explain what's involved in creating a sound content marketing strategy which is essential to engage with your network and reap the search marketing benefits of social media optimisation.