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Affiliate Marketing Theatre

Sponsored by:    Comission Junction      Sitecore

 

28 Feb 2012
10:00 - 10:30
Affiliate Marketing & Management

The Value of Content: a healthcare example
Case Study: NHS Direct

Chair:  
Owain Davies,
Head of Digital Service Development,
NHS Direct
 
11:30 - 12:00
Affiliate Marketing Networks

Optimising Retail Opportunities in Affiliate Marketing

Chair:  
Liane Dietrich,
Managing Director,
Linkshare
 
12:30 - 13:00
Types of Affiliate Marketing

Boosting Other Brands Marketing Channels with Your Affiliate Programme and Bridge the Gap Between Online and Offline
 

Chair:  
Hardeep Sohal,
Account Director,
Commission Junction
 
13:30 - 14:00
Analytics & Insight

Revolutionise your Affiliate Program using in-depth analytics!

Chair:  
Teresa Lawrence ,
Senior Consultant,
Stream:20
 
15:00 - 15:30
The Future of Affiliate Marketing

A Decade of Affiliate Marketing Already Under Our Belts, But What's Coming Next For Us All?
Case Study: Virgin Holidays, Vodafone and eBay

Chair:  
Nicky Iapino,
Managing Director,
RO Eye
 
16:00 - 16:30
Performance Marketing

Powering Performance Marketing: How key technology choices benefit your e-commerce business
Case Study: Affiliate Window

Chair:  
Rory Murphy,
Content & Digital Media Director,
Equinix Europe
 
29 Feb 2012
10:00 - 10:30
Affiliate Marketing Networks


The Benefits and Challenges of Private and Public Networks

Chair:  
Craig Jackson,
Affiliate Manager,
Latitude Digital Marketing
 
11:30 - 12:00
Behavioural Retargeting

Guaranteeing Month on Month Uplift? The psychology behind behavioural retargeting
Case Study: Thistle Hotel

Chair:  
Eleanor Pickering,
Account Director,
Commission Junction
Speaker:  
Martin Connelly,
Commerical Director,
AdGenie
 
12:30 - 13:00
Affiliate Marketing Management

Managing Affiliates: A hands-on guide

Chair:  
Duncan Pophan,
Managing Director ,
Total Search Solutions
 
13:30 - 14:00
Mobile Affiliate Marketing

Mobile and M-Commerce: The Complete Picture

Chair:  
Kevin Edwards,
Strategy Director,
Affiliate Window and Buy.at
 
15:00 - 15:30
Performance Marketing

The Power of Performance Marketing
Case Study: Charles Tyrwhitt / Elemis

Chair:  
Liane Dietrich,
Managing Director,
Linkshare
 
16:00 - 16:30
Performance Marketing

Remaining Ahead of the Curve: Our Top 10 Predictions for the Future of Performance Marketing

Chair:  
Matt Bailey,
Commercial Director ,
Performance Horizon
 

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