Social Media & Marketing Analytics Theatre

Theatre Sponsored by: rl crimson logo rl et 60logo rl lg h sitecore 50

26 February 2013

10:00 - 10:30

Session Code:

SO01

The world of social marketing ROI is still evolving. In most cases, we have to rethink traditional metrics to include the ways that people interact...

Speakers:

Liz Smyth, Marketing Director, Marketo

Topic:

Social Media ROI

11:00 - 11:30

The 3 habits of highly successful social media (and how they make your digital presence awesome)

Session Code:

SO02

Social media is critical to your online marketing…but not for the reasons you think. Social media is the glue for your digital presence. And to...

Speakers:

Jason Noel Thibeault, Sr. Director, Marketing Strategy, Limelight Networks

Topic:

Social Media Marketing

12:00 - 12:30

Social - Understanding the future of CRM

Session Code:

SO03

Social media is definitely a hot topic with marketers today, but when it comes to CRM this isn’t anything new, they are simply an evolution...

Speakers:

David Beard, CRM Evangelist, Sage CRM Solutions

Topic:

Social CRM

13:00 - 13:30

10 things you should be asking your community manager

Session Code:

SO04

The world went social, and so did your brand. Whether you noticed or not. With over 80% of the UK using a social network it’s...

Speakers:

Alex Willimott, Community Manager, TMW

Chris Buckley, Director of Social Engagement, TMW

Case Study:

Flora

Topic:

Social Brand Management

14:00 - 14:30

Improving the customer experience through Social Intelligence

Session Code:

SO05

TBC

Speakers:

James Ainsowrth, Social Media Manager , SDL

Topic:

Social Media Intelligence

15:00 - 15:30

How to drive marketing & business strategy with consumer insights from social media

Session Code:

SO06

Learn how to take full advantage of social media and other big data sources by collecting and analysing data across channels, converting it into valuable...

Speakers:

Wayne St. Amand, Vice President of Marketing, Crimson Hexagon

Topic:

Social Media Metrics

16:00 - 16:30

One million and counting: What's really worth measuring in social

Session Code:

SO07

When it comes to engaging with Lynx guys, it's content that matters. Our only job in social is to entertain our guys and with 1...

Speakers:

Chris Buckley, Director of Social Engagement, TMW

Case Study:

Lynx

Topic:

Social Media Analytics

27 February 2013

10:00 - 10:30

I'm social. My brand isn't. Oops

Session Code:

SO08

In the rush to 'be social', individuals have moved faster than their organizations. Why has that happened and what are the techniques and technologies available...

Speakers:

Scot McKee, Managing Director, Birddog

Gareth Case, Head of Marketing, Xchanging Technology Services

Case Study:

Xuber Insurance Software

Topic:

Social Brand Management

11:00 - 11:30

Using sponsorship of London 2012 Olympics and social media to cross the internal digital divide

Session Code:

SO09

Using Coca-Cola's sponsorship of London 2012, Amaze created a digital internal communication campaign which drove staff engagement to 67%. Driven by social media, it included...

Speakers:

Sandra McDowell, Director, Amaze

Case Study:

Coca Cola

Topic:

Social Media Strategy

12:00 - 12:30

Social media, meet ROI: The secrets to the strategic thinking driving social success for all

Session Code:

SO10

Social media and ALL digital marketing, including SEO, have become forever linked. This session will take both a high-level look at the research and playing...

Speakers:

Aaron Kahlow, CEO, Online Marketing Institute

Topic:

Social Media ROI

13:00 - 13:30

The Social Break Up

Session Code:

SO11

In this presentation, we explore consumers’ motivations and actions as they sign up to receive emails , “Like” brands on Facebook or Follow brands on...

Speakers:

Adam Maris, Relationship Manager , ExactTarget

Topic:

Social Customer Engagement

14:00 - 14:30

Webcast - A Key Element of the Multi-Channel B2B Content Marketing Campaign

Session Code:

SO12

This presentation will discuss how Webcasting has helped Deloitte Tax Advisory Poland to achieve outstanding performance metrics across lead generation and qualification, audience engagement and...

Speakers:

Igor Bielobradek , eMarketing Manager , Deloitte Tax Advisory Sp. Z.o.o

Harish Sethi , Strategic Account Manager EMEA , ON24 Inc.

Case Study:

Deloitte Tax Advisory Poland

Topic:

Webcasting

15:00 - 15:30

PANEL DEBATE: ROI (Return on Investment) v ROR (Return on Relationship TM)

Session Code:

SO13

– Our specialist panelists debate on the long and short term goals and results of social media. Is Return on Investment too immediate and hard...

Speakers:

Joe Edwards, Head of Strategy at Brand Engage & IDM tutor, Brand Engage, IDM

Jonathan Cook, Head of New Media, Valtech

Katy Howell, CEO, Social Media Consultancy, Immediate Future & IDM tutor, Immediate Future, IDM

Russell Booth, Social Media Specialist, PCS

Wayne St. Amand, Vice President of Marketing, Crimson Hexagon

Will Francis, Director, Harkable

Topic:

Panel Debate

16:00 - 16:30

Utilising social channels to leverage SEO links

Session Code:

SO14

The seminar will help attendees understand how to develop SEO strategies that stand the test of time. Google's recent algorithm updates have changed the SEO...

Speakers:

Tim Grice, Head of Search, Branded3

Topic:

Social Search