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Technology for Marketing & Advertising - 26/27 February 2013, Earls Court 2, London UK

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Data & Marketing Analytics Theatre

Theatre Sponsored by:  rl toluna stacked copy   new2013 ctlogofinal  rl lg h sitecore 50

 

26 February 2013
10:00 - 10:30
Session Code:  MA01
Companies have more data available than ever in the history of commerce. But how can this be used to improve customer acquisition, retention and service...
Speakers:  Graham Hansell, CIM Course Director, CIM
Topic:  Big Data
11:00 - 11:30
Session Code:  MA02
Experts agree that over 90% of decisions are lead by the subconscious. So why is over 90% of online research all about the conscious bit?...
Speakers:  Carol Haney, VP, Global Product Marketing, Toluna
Mihkel Jäätma, Founder/CEO, RealEyes
Topic:  Research & Insight
12:00 - 12:30
Session Code:  MA03
How can external business intelligence enhance your own data, what can it show you about your customers and prospects, and how does integrating it with...
Speakers:  Tony Pringle, Managing Director UK & Ireland, Bureau Van Dijk
Topic:  Business Intelligence
13:00 - 13:30
Session Code:  MA04
ResponseTap and Nuffield Health demonstrate how the country's leading healthcare charity is effectively utilising the huge amount of data available to their business to implement...
Speakers:  Nick Crump, Sales & Marketing Director, Response Tap Limited
Stephen Hurley, Commercial Marketing Manager, Nuffield Health
Case Study:  Nuffield Heath
Topic:  Marketing Analytics
14:00 - 14:30
Session Code:  MA05
Times are tough, marketing budgets are being squeezed, and we're all being asked to do more with less. It's even more essential to account for...
Speakers:  Darren Bond, Head of Strategy, Coast Digital
Talia Findlay, Digital Marketing Manager, Wiltshire Farm Foods
Case Study:  Wiltshire Farm Foods
Topic:  Customer Insight
15:00 - 15:30
Session Code:  MA06
– in this session find out how leading companies are using b2b analytics and data to drive sales. If you are faced with analysis paralysis,...
Speakers:  Shane Redding, Marketing Consultant IDM tutor, Think Direct
Billy Lyle, Managing Director, Target 360
Liz Smyth, Marketing Director, Marketo
Ross Fobian, CEO & Founder, ResponseTap
Thomas Byrne, Commercial Director, Periscopx
Topic:  Panel Debate
16:00 - 16:30
Session Code:  MA07
Neil will walk participants through the deeper challenges of joining multichannel data and present how organisations are leveraging business value from it. Simon will provideinsights...
Simon Wood, Web Analytics Technical Manager, LV=Insurance
Case Study:  LV=Insurance
Topic:  Multi Channel Data Analytics
27 February 2013
10:00 - 10:30
Session Code:  MA08
During his session, Dyn EMEA Regional Director, Phil Akilade will facitilate a conversation on how seeing better metrics, like engagement rates, will allow teams to...
Speakers:  Phil Akilade, EMEA Regional Director, Dyn
Topic:  Marketing Intelligence
11:00 - 11:30
Session Code:  MA09
Driving greater relevancy across online campaigns is a challenge for all marketers. It starts with your customer data - but how do you unlock it's...
Speakers:  Henry Smith, Product Marketing Director, Emailvision
Case Study:  OFFICE Shoes
Topic:  Customer Insight
12:00 - 12:30
Session Code:  MA10
Betfred has embarked on a journey to translate the personal service its customers receive when they visit one of Betfred's 1350 shops to its highly...
Speakers:  Jon Reay, Digital Strategy Director, Aqueduct
Sean Doherty, Director of Operations, Betfred.com
Case Study:  Betfred.com
Topic:  Customer Engagement & Personalisation
13:00 - 13:30
Session Code:  MA11
To optimise the marketing mix across online and offline, you need to understand the relationship beyond visitor 'conversion'. To get the best results you need...
Speakers:  Stuart Buckley, CEO & Founding Partner, Calltracks
Ali White, Marketing Communications Manager, T W White and Sons
Topic:  Business Intelligence
14:00 - 14:30
Session Code:  MA12
Do you know how effective ALL of your marketing is? Can you measure your cost per engagement for any campaign? Do you know everything you...
Speakers:  Enda McShane, CEO & Founding Partner, Velocity Worldwide
Case Study:  General Motors, Moy Park
Topic:  Marketing Analytics
15:00 - 15:30
Session Code:  MA13
Good email marketing is increasingly dependent on the ability to store and manipulate more relevant data about customer behaviour and use efficient tools and methods...
Speakers:  Tom Bailey, Head of Sales, eCircle, a Teradata Company
Case Study:  3 Mobile, Cineworld, Halfords
Topic:  Cloud & Email
16:00 - 16:30
Session Code:  MA14
From Lifetime Value to Inbox Delivery, Verify Your Email Addresses to Drive Measurable Financial Improvements for Your Business
Speakers:  Matthew McFee, Partner, BriteVerify
Topic:  Data Management

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