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Technology for Marketing & Advertising - 26/27 February 2013, Earls Court 2, London UK

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Email & Mobile Theatre

Theatre Sponsored by:  silverpop f symbol lf1 new2013eloqualogoredgreynotag   emarsys

 

26 February 2013
10:00 - 10:30
Session Code:  EM01
'SoLoMo', the word representing the convergence of Social, Local and Mobile has officially earned a reputation for being one of the most exasperating buzzwords of...
Speakers:  Martin Smith, Head of Marketing, Neolane
Topic:  Mobile Marketing
11:00 - 11:30
Session Code:  EM02
CHAIR: Mark Brill

PANELLISTS:
Mike Berry
Rob Thurner
Richard Austin
Tom Bailey
Martin Smith
Speakers:  Mark Brill, Lead Partner at Brand Emotivity & IDM Tutor, Mobile Strategy & Innovation, Brand Emotivity, IDM
Martin Smith, Head of Marketing, Neolane
Mike Berry, Owner, Mike Berry Associates
Richard Austin, eMarketing Strategy Consultant, Silverpop
Rob Thurner, Founding Partner at Burner Mobile & IDM tutor, Burner Mobile, IDM
Tom Bailey, Head of Sales, eCircle, a Teradata Company
Topic:  Panel Debate
12:00 - 12:30
Session Code:  EM03
TBC
Speakers:  Daniel Harari, VP Client Services, emarsys
Topic:  Optimising Email Marketing
13:00 - 13:30
Session Code:  EM04
Is an app really always the answer in reaching and interacting with customers? In this session we look at the differences between native apps, and...
Speakers:  Mathias Strandberg, Head of Digital, Valtech
Case Study:  Cabonline Mobile, Stockholm County Council
Topic:  Apps vs Mobile Sites
14:00 - 14:30
Session Code:  EM05
Email marketing isn't just about sending out emails - it's an important part of any lead management process. Get much more out of your email...
Speakers:  Ashleigh Casner, Director of Marketing, Huddle
Topic:  Email Automation
15:00 - 15:30
Session Code:  EM06
Discover how Vodafone integrated web and email with mobile to improve abandoned basket conversion rates. Using cross-sector examples, this session will illustrate how new...
Speakers:  Rob Melville, Head of Business Development, Experian CheetahMail,Experian Marketing Services, Digital
Charlotte Crideford, Marketing Manager – Mobile & Display , Vodafone
Case Study:  Vodafone
Topic:  Mobile Email Optimisation
16:00 - 16:30
Session Code:  EM07
Email is part of the web everyone understands - or so they think. But email is evolving rapidly. Knowing how it's changing can be the...
Speakers:  Phil Akilade, EMEA Regional Director, Dyn
Topic:  Email Best Practice
27 February 2013
10:00 - 10:30
Session Code:  EM08
These days, consumers have a multi-channel relationship with marketing: watching TV, checking emails on smartphones, flicking through the paper, absorbing advertising and brand messaging through...
Speakers:  Mark Ash, Media Director, eCircle
Topic:  Email Best Practice
11:00 - 11:30
Session Code:  EM09
with the rapid increase in smartphone usage, more email is landing on the phone than ever before. As a consequence of this emails are now...
Speakers:  Daniel Harari, VP Client Services, emarsys
Topic:  Email & Mobile
12:00 - 12:30
Session Code:  EM10
Mobile, social, automation and relevancy were the key buzzwords in 2012. Will these continue to be the key trends in 2013 and how will developments...
Speakers:  Michael Thompson, Vice President - User Experience, Emailvision
Neil Hamilton, Director - Personalisation Sales, Emailvision
Topic:  Email Marketing
13:00 - 13:30
Session Code:  EM11
What if you could communicate with customers and prospects as individuals, holding online dialogues with each and every one? This session will look to overcome...
Speakers:  Antonia Edmunds, Director of Client Services, Silverpop
Case Study:  Various
Topic:  Behavioural Marketing
14:00 - 14:30
Session Code:  EM12
Apps have changed both technology landscape and how brands go to market. Sharing insight about how businesses have embraced apps as both route to market...
Speakers:  Anand Krishnan, Senior Director, Microsoft UK Ltd
Philippa Snare, Chief Marketing Officer, Microsoft Ltd
Topic:  Mobile Apps
15:00 - 15:30
Session Code:  EM13
Learn how Moneysupermarket,com uses a wealth of data to increase customer engagement and revenue from its weekly email communication
Speakers:  Patrick Kelly, Relationship Manager, ExactTarget
Topic:  Optimising Email Marketing
16:00 - 16:30
Session Code:  EM14
Practical, research-based guidelines on how to design good mobile interfaces (for tablets and phones). Site and app design challenges covered will include: small screen space,...
Speakers:  Tim Fidgeon, Course Director and Consultant, CIM
Topic:  Mobile Marketing

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