Future Trends Theatre

Theatre Sponsored by:

26 February 2013

10:00 - 10:30

The Future of campaign success: Making sense of social conversations

Session Code:

FT01

People now discuss brands and products across many channels and devices - and these social conversations are having a real influence on brand loyalty and...

Speakers:

Kimberley Wood, Client Success Director, Bazaarvoice

Case Study:

Adidas

Topic:

Social Media

11:30 - 12:00

You are what you watch: Understand the viewer, connect with your audience and revolutionise multichannel marketing

Session Code:

FT02

This presentation will focus on the need for brands to introduce more personalised experiences, marketing and advertising based on the content and experiences customers find...

Speakers:

Jim McDonald, Head of Media Strategy, Sky IQ

Andy Mead, Head of Business Development, Sky IQ

Case Study:

BSkyB

Topic:

Multi-channel Marketing

12:30 - 13:00

The Future Of Email Marketing: Email Signatures - The free communications channel you never knew you had!

Session Code:

FT03

Corporate email correspondence is high-volume, targeted, personalised content to highly engaged audiences - your email contacts. The email signature block makes that a comms channel...

Speakers:

Chris Brown, Marketing Director, Exclaimer Ltd

Neal Stanborough, Marketing Manager, Exclaimer Ltd

Case Study:

Relais + Chateaux (Chewton Glen), Prospect Hospice, Department of tourism and Commerce Marketing Dubai UAE, Hudson health Plan

Topic:

Email Marketing

13:30 - 14:00

Understanding key trends and technology that are shaping the future of digital marketing

Session Code:

FT04

1. Understand key trends and technologies that are shaping the future of digital marketing 2. See how the integration of technologies and platform can lead...

Speakers:

Daniel Rowles, Course Director, Chartered Institute of Marketing

Topic:

Digital Marketing

15:00 - 15:30

The 4P's you may not have heard of: Transforming marketing into a profit centre through MRM

Session Code:

FT05

Gartner define VYRE as MRM Visionaries. As visionaries we will share future trends on how MRM can help to deliver a profitable marketing lifecycle by...

Speakers:

Ruth Knight, International Sales & Marketing Director, Northplains

Mohan Taylor, Principal Consultant and Office of CTO Northplains, Northplains

Topic:

Marketing Resource Management

16:00 - 16:30

Future of digital marketing campaigns on autopilot

Session Code:

FT06

A behind the scenes dashboard view, looking forward into the power of Marketing Automation from a Live Digital Marketing Campaign. Now entering a very exciting...

Speakers:

Imran Farooq, Founder & MD, MMC Learning

Topic:

Marketing Automation

27 February 2013

10:00 - 10:30

The Future of Marketing Is Pervasive Marketing

Session Code:

FT07

Digital marketing has created an “always on” approach to marketing. Consumers now expect brands to deliver personalized marketing experiences that are seamless across online and...

Speakers:

Shannon L Ryan, General Manager, UBM Tech

Topic:

Pervasive Marketing

11:30 - 12:00

The Top Digital marketing Trends for 2013

Session Code:

FT08

The Adobe Digital Intelligence report takes data from some of the biggest brands and insights from senior marketers to uncover the trends that will have...

Speakers:

Jamie Brighton, Product Marketing Manager, Adobe

Topic:

Digital Marketing

12:30 - 13:00

The next stage in video presentations for effective customer engagement

Session Code:

FT09

m62 CEO Nick Oulton explains how the popularity of online video can be used to drive sales. Learn how developments in technology mean that video...

Speakers:

Nicholas Oulton, CEO, M62 visualcommunications

Topic:

Presentation Technology

13:30 - 14:00

PANEL DEBATE: 'Big Data' will revolutionise digital marketing...

Session Code:

FT10

PANEL DEBATE: 'Big Data' will revolutionise digital marketing and will be the differentiating factor between success and failure for businesses

CHAIR: Daniel...

Speakers:

Daniel Rowles, Course Director, Chartered Institute of Marketing

Ali Moinuddin, CMO, Workshare

Chaz Felix, COO, Bronto Software

Jens Lundgaard, Founder & CEO, Brandworkz

Neil Hamilton, Director - Personalisation Sales, Emailvision

Topic:

Panel Debate

15:00 - 15:30

From the tablet to the tablet: What the world of communications may hold

Session Code:

FT11

The presentation will address the ever changing and continuously evolving world of communications. From cave paintings to the wonders of the internet, we will address...

Speakers:

Robert Fillmore, VP Sales EMEA, Workshare

Case Study:

BBC Children in Need

Topic:

Cloud Collaboration

16:00 - 16:30

A Mobile Future - Tapping into the Mobile Boom to Boost Revenues and Create New Marketing Channels

Session Code:

FT12

This session will explore the future of multichannel and the role mobile can play in collecting and using data to reach the right customers, at...

Speakers: