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Technology for Marketing & Advertising - 26/27 February 2013, Earls Court 2, London UK

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Online Advertising & Affiliate Marketing Theatre

Theatre Sponsored by:  videology  rl lg h sitecore 50  

 

26 February 2013
10:00 - 10:30
Session Code:  AM01
TBC
Speakers:  Neil Ranatunga, Head of Mobile UK & Ireland, Tradedoubler
Topic:  Mobile Affiliate Marketing
11:00 - 11:30
Session Code:  AM02
The affiliate market place is constantly evolving and growing. New publishers are always emerging to push boundaries and develop technology to grow the affiliate industry....
Speakers:  John Coulson, Account Director, Commission Junction UK
Emmanuel Ogidan, Publisher Account Director, Commission Junction UK
Topic:  Affiliate Marketing Models
12:00 - 12:30
Session Code:  AM03
This session will cover the following: -Why online video? -What makes a great brief? -Quick tour through the production process......
Speakers:  Deanne Gardner, Head of Brand & Communications , Breakthrough Breast Cancer
Andrew Stephen, Account Director, Casual Films
Case Study:  Breakthrough Breast Cancer and Jaguar Land Rover
Topic:  Online Video
13:00 - 13:30
Session Code:  AM04
CHAIR: Stephen Pratley

PANELLISTS:
Duncan Popham
Jay Andrews
Florian Gramshammer
Grant Reid
Speakers:  Stephen Pratley, Managing Director, Shine Marketing UK Ltd
Duncan Popham, Managing Director, Total Search Solutions
Florian Gramshammer, Country Manager UK, Commission Junction
Grant Reid, Online Marketing Director, Getty Images
Jay Andrews, European Head of Account Management, Intela
Topic:  Panel Debate
14:00 - 14:30
Session Code:  AM05
DC Storm will highlight the common measurement flaws and inevitable outcomes badly managing marketing staff and online channels. He then builds the argument into a...
Speakers:  Lewis Lenssen, Commercial Director, DC Storm
Topic:  Attribution
15:00 - 15:30
Session Code:  AM06
A snappy headline might get you a click-through, but good content is the key to a high ROI. This session will outline the strategies that...
Speakers:  Jeff Gordon, Marketing Director, BuyerZone
Topic:  Online Advertising Campaigns
16:00 - 16:30
Session Code:  AM07
IP Intelligence offers marketers a scalable and cookie-free way to target audiences online. We help you deliver the right message, to the right audience at...
Speakers:  Steve Sawyer, VP EMEA Business Development, Neustar
Case Study:  Campaign Grid
Topic:  Behavioural Targeting
27 February 2013
10:00 - 10:30
Session Code:  AM08
It is estimated that anywhere between 10%-30% of email subscribers are opening their messages on mobile devices such as iphones, ipads and androids. With mobile...
Speakers:  Ryan Hickling, Head of Email, Tullo Marshall Warren
Topic:  Mobile Advertising
11:00 - 11:30
Session Code:  AM09
Experian Hitwise and Research Now have partnered to create a single-source methodology to harness insights of today's consumer at a multi-dimensional level. By leveraging online...
Speakers:  Maria Domoslawska, Vice President, Research Now
James Murray, Digital Insight Manager, Experian Marketing Services
Topic:  Behavioural Marketing
12:00 - 12:30
Session Code:  AM10
Digital media provides advertisers with an extraordinary amount of data and numbers. Yet, it’s been proven time and again that there are really only two...
Speakers:  Ryan Jamboretz, Managing Director, International, Videology
Topic:  Online Advertising Analytics
13:00 - 13:30
Session Code:  AM11
This presentation outlines : - case studies for leading brands including Furniture Village, Mazda, RatedPeople - an overview of recent innovations in the behavioural targeting...
Speakers:  Neil McClements, CEO, Merchenta
Case Study:  Argento, Furniture Village, Mazda, RatedPeople
Topic:  Behavioural Targeting
14:00 - 14:30
Session Code:  AM12
AdWords has offered display advertising on Google's network for several years, but the targeting available makes this one of the best avenues for direct response...
Speakers:  Alistair Dent, Head of PPC, Periscopix
Topic:  Display Advertising
15:00 - 15:30
Session Code:  AM13
The digital nature of online advertising allows companies to analyse what works and what doesn’t in ever-increasing detail. Marketers need to be able to easily...
Speakers:  Jonathan Wisler, General Manager, EMEA, SoftLayer
Aaron McKee, CTO, Struq
Case Study:  Struq
Topic:  Online Advertising & Big Data
16:00 - 16:30
Session Code:  AM14
In an increasingly complex digital environment and with more data at our fingertips than ever before, how are marketers tackling the 'data boom' to drive...
Speakers:  Sandra McDill, Global Client Services Director, TagMan
Topic:  Attribution

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