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| Data | CRM | Direct | Digital |
| How to win back lost customers and get them spending again through intelligent data driven email marketing.- an award winning b2b Research Machines case study | ||||
Seminar Details Research Machines Plc, case study Faced with the uncertain economy and increased competition in the educational market, RM plc took a drastically new data driven approach to its emarketing. • Using a low cost spring campaign to reactivate lapsed customers and to increase revenue from underperforming customer groups. With a very limited budget and using a combination of internal resource and expertise and tools from Adestra to analyse, select the data and run the campaigns. Historic customer transaction data was combined with predictive campaign data, and live data feeds from web analytics and email responses were used to adjust the campaign in real time. The results - revenues of over £1.25 million from a marcom spend of less than £7k! |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |