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| Data | CRM | Direct | Digital |
| What happens when you bring natural search into the attribution model? Learn how by reassigning your commissions you could actually help increase your overall campaign ROI | ||||
Seminar Details • To understand the role of natural search as part of the marketing mix. • To learn how reassigning your commissions you could actually help you to increase your overall campaign ROI. • The chance to listen to a tried and tested case study from a big travel client. • To understand the attribution models that are being tested and to find out what to prepare for if a new industry standard model emerges. |
| Neolane |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |