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| Data | CRM | Direct | Digital |
| Turning the Buzz into an Impactful Part of your Marketing Mix. Learn how to effectively measure this important emerging marketing channel for your business, don’t rely on gut-feel decision making! | ||||
Seminar Details • How marketers currently use social media to achieve business objectives • specific challenges they face in obtaining clear performance measures • How Coremetrics can help companies uncover social media return on investment (ROI) • How to make make informed budget allocation decisions, and optimize online marketing initiatives by putting the analytics data into action |
| Datanomic |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |