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| Data | CRM | Direct | Digital |
| Beyond the hype: Using online communities for product research and development and enhanced consumer insight | ||||
Seminar Details 1.Hear practical examples of how to use online research communities to improve customer feedback process 2.Understand how to use communities to involve customers in developing new products and services 3.Understand how communities can provide continuous insight and facilitate ‘real time’ research where answers can be delivered in near real time 4.Learn how the enhanced engagement levels of members of online communities allows companies to get to the ‘hearts and minds’ of their audience, not just their opinions on products and services 5.Understand how social media elements such as blogging, forums, chat rooms and the ability to upload and share multi-media can be used to encourage member participation and engagement and deliver superior insights. |
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| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |