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| Data | CRM | Direct | Digital |
| The fundamentals of contact data quality management and how to avoid costly mistakes | ||||
Seminar Details • Delegates will learn how the quality of contact data can affect different areas of the business with examples • Delegates will understand the damage that poor contact data quality can have on a business with examples • Delegates will learn what steps can be taken to improve data quality management processes including the technology that can be used • Delegates will learn how good data quality management can help businesses become more green and prevent fraud • Delegates will learn how one company employs data quality management processes |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |