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| Data | CRM | Direct | Digital |
| Supporting the Marketing Bill of 'Rights' - 'right message, right customer, right product, right medium, right channel, right time' | ||||
Seminar Details * Improve customer engagement and campaign ROI with fit-for-purpose data * Be a Pro: Proper Proactive Protection Propels Profits * Carpe (every) diem - actionable data's role in event-based marketing * Embrace the cuts - cut data management costs, cut your time to segmentation, cut budget waste |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |