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| Data | CRM | Direct | Digital |
| First steps in Predictive Analytics for Marketers: Quick wins in Direct Marketing | ||||
Seminar Details Attendees will learn about: • Challenges which can be addressed with predictive analytics: high campaign costs, declining response rates, low quality lists sources, difficulties in selecting and targeting offers • 6 quick wins – each achievable in “clicks”, not weeks or months • Closing the loop for continuous campaign improvement • Going “above and beyond”: graduating to more advanced techniques and leveraging a richer range of data to maximise campaign performance and profit |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |