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| Data | CRM | Direct | Digital |
| Attract, Grow, Retain: Applying deep insight and predictive foresight to maximise value in customer relationships | ||||
Seminar Details Attendees will learn about: • The “broken promise” of CRM • The predictive advantage – how advanced analytics drives better decisions, improved outcomes and higher value at all stages of customer relationships • Leveraging a holistic “360 degree view” of the customer • Turning insight into action: deploying predictive analytics across customer-facing processes and systems |
| InfoUK Group |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |