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| Data | CRM | Direct | Digital |
| If Markets are conversations, why won't my customers talk to me? Integrated Multichannel Marketing in a world of silos - How? | ||||
Seminar Details Understanding of what is meant by ‘integrated multichannel marketing’. The disadvantages of a silo-based approach - why mass marketing techniques are no longer enough. How to integrate online and offline marketing channels to maximum effect. Real-world examples of integrated multichannel delivering measurable RoI. What to look for in a multichannel marketing platform/partner. |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |