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| Data | CRM | Direct | Digital |
| Access to customer information anytime, anywhere, anyway is no longer a luxury – it’s essential to boost sales, revenues, productivity and delight customers | ||||
Seminar Details • Awareness of access options for Customer and business critical data • Practical experience and benefits of implementing and using a multi-access CRM • The strategic and operational advantages of instant access to real time customer data • How real time data can increase sales, productivity, customer delight and increase revenues. |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |