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| Data | CRM | Direct | Digital |
| Social Media - what does it mean for your customer management & people strategies within your company? | ||||
Seminar Details How social media can relate to a customer management strategy The benefits that can be obtained by a business using social media tools How social media impacts employee engagement & how that intersects with a CRM strategy Why social media matters to management of reputation |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |