| Return to graphical view |
| Data | CRM | Direct | Digital |
| Beyond Post-Click: Technology for campaign value chain management and optimization. Learn how to manage and optimize online campaigns intelligently and efficiently | ||||
Seminar Details • The major challenges in every course of the online campaign value chain in large scales • How to create high level of integration, optimization and automation in real-time • How to close the gap between data analysis and business action • How to integrate your marketing assets so the outcome is meaningful and actionable scalability |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |