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| Data | CRM | Direct | Digital |
| Digital Engagement - Content is still King. The importance of good content management and governance as a platform for engaging your website visitors | ||||
Seminar Details Marketers and communicators are being faced with the engagement challenge, it is no longer just about having a shiny new website – but it needs to earn it’s keep as an essential, measurable part of a communication, marketing, citizen communication customer relations or sales strategy. All of this in an environment of more channels, with heightened visitor expectations and a demand to be relevant, responsive and agile. In this thought provoking presentation Ian explains where content and web content management sit in an integrated communications and marketing strateg |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |