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| Data | CRM | Direct | Digital |
| Web 3.0: How semantic search, guided selling solutions and the Semantic Web are revolutionizing Online-Marketing and E-Commerce | ||||
Seminar Details Markus Linder explains how a new standard of web data handling is being created that is already championed by organisations such as Best Buy, Yahoo, Wikipedia, Siemens, Microsoft, Google and Yahoo. He will use case studies to show how this technology is currently being used within online shops to provide semantic search and guided selling solutions and to show how the Web of Data will transform the way the web will be used in years to come. |
| Coremetrics |
| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |