TFM&A announces 3D experience and augmented reality surprise as key show attractions

30 Jan 2013
TFM&A announces 3D experience and augmented reality surprise as key show attractions

 

Visitors to this year’s TFM&A (Technology for Marketing & Advertising) event will have the opportunity to experience 3D printing technology first hand and get involved in an exclusive surprise augmented reality attraction. The show takes place on the 26th and 27th of February at Earls Court, London.

The 3D Experience will provide attendees from businesses across the UK with a chance to step inside a working 3D printer for a full body scan and watch everyday items be recreated in identical replicas. Providing this experience will be Europac3D, a company which counts Aston Martin, Mercedes and Harry Potter as recent printing subjects.

“This technology has caused a worldwide buzz in recent months and we’re really excited to make it available to our visitors. Marketing is becoming more and more experiential and technology has a huge role to play. We’re keen to represent the most up-to-date trends in order to make a day at TFM&A completely unmissable! ” said Event Manager, Kara Hiscox.

AR specialists, Apache Solutions will be joining forces with PSCo Rental to provide a surprise big-screen augmented reality experience which visitors to the show are encouraged to get involved with. Apache, well known for their retail work, will also showcase a magic mirror on their stand within the exhibition where attendees will be able to ‘try on’ virtual outfits and learn more from these leading experts.

Additional attractions across the show will include the Incentives Pavilion which will provide innovative ideas on driving customer retention and acquisition. Hotel Chololat, Official Loyalty Partner of the event, will run a ‘Treat Station’ as part of this new feature.

The TFM&A networking bar, sponsored by Dyn, will be the central hub for the event and will provide a place for attendees to hold meetings, network and discuss the new technologies they have seen on the show floor.

TFM&A www.t-f-m.co.uk takes place alongside Online Advertising & Affiliate Expo (OA&A), International Direct Marketing Expo (IDMX) and Publishing & Media Expo, coming together to provide a one-stop-shop for marketing and advertising professionals as part of their ongoing strategy process.  These events are free to attend for pre-registered visitors.

 
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