TFM&A

Optimising your website: Building foundations for a successful multivariate testing strategy

Date:

27 February 2013

Time:

15:00 - 15:30

Theatre:

Content Management & Web Analytics Theatre

Dan Rainford (eCommerce Optimization Manager - LBG) and Hugh Kimber (Director, Optimize EMEA - Webtrends) will share how Lloyds Insurance have built a solid platform for a successful testing strategy, how it's been executed and seen measurable successful results'

Speakers:

Dan Rainford, eComm Optimisations Manager, Lloyds Banking group

Hugh Kimber, Director, Optimize EMEA, Webtrends

Case Study:

Lloyds Banking Group

Topic:

Web Optimisation

Session Code:

WA13

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