Marketing Automation for the Masses

Marketing automation has made great promises in the market, offering to nurture leads with relevant and timely information to increase conversion rates and improve customer services. But why is it taking so long to adopt and become mainstream? Although the fastest growing CRM segment in the last 5 years, our survey shows 50% of respondents had failed to realise the benefits. We'll talk through the promises, the pitfalls and show two practical case studies covering lead generation and client services provided through an integrated digital marketing platform.