The Technology RFP Trap: how to navigate your way through the minefield

With consumers more connected than ever, smarter marketers know they need technology solutions to engage their customers seamlessly across channels. So far, so good! However, managing the selection and purchasing process for these solutions is notoriously tricky. This session reveals what it takes to run a successful RFP, providing essential tips on how to manage the process, how to prepare your requirements and what to look for in each response.