40 Free Seminars

Be inspired through 40 FREE seminar sessions in 4 separate theatres positoned around the showfloor and 2 FREE Keynotes.

Once you've met with the suppliers of the latest technology products & solutions, learn top tips on how to implement them from the very best in the industry in these "quick win" sessions:

2007 Timetable

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Day 1    Day 2 10.30-11.00 EMAIL MARKETING The Battle for the Inbox - Survival of the Fittest Case Studies: Budget Insurance & Butlins 10.30-11.00 EMAIL MARKETING Real World Results: Email Case Studies That Prove the Point Case Studies: Audible.co.uk, Sky Broadband & Isabella Oliver 11.30-12.00 SEARCH ENGINE / WEB OPTIMISATION Maximising Ethical SEO Advantage to your Site within Competitive Marketplaces Case Study: Rackspace 11.30-12.00 SEARCH MARKETING / PAY PER CLICK Managing Search Marketing Campaigns in Highly Competitive Markets 12.30-13.30 DAY 1 - KEYNOTE Web 2.0: what does it mean for your marketing? Danny Meadows-Klue, Chief Executive of IAB Europe Please click here to access Danny's TFM Keynote blog. 12.30-13.00 DAY 2 - KEYNOTE The Marketing Delusion: challenging our conventional wisdom Dr Alan Tapp, Reader in Marketing, Bristol Business School at UWE 14.00-14.30 CONTENT MANAGEMENT Using a Content Management System to Achieve Effective Search Engine Marketing Case Study: Cobweb Solutions 14.00-14.30 WEBSITE ANALYTICS How to Achieve Meaningful Customer Interaction Online Case Study: Visit London 15.00-15.30 INTERACTIVE ADVERTISING The Digital Halo Effect & Campaign Frequency Case Study: e2save 15.00-15.30 CONTENT MANAGEMENT           Content, Process and Design.  A Case Study Insight to Creating and Managing an Online Luxury Brand Case Study: Bales Worldwide 16.00-16.30 AFFILIATE MARKETING An introduction to Affiliate Marketing Case Study: Sports Shoes 16.00-16.30 WEB TRACKNG & ANALYSIS Using Web Analytics to Drive Radical Business Improvement - Proven Winning Strategies Case Study: Associated Newspapers

 

2007 Timetable

Sponsored by

Day 1   Day 2 10.30-11.00 DATABASE MARKETING Retention Marketing - How Database Marketing Aids ROI & Makes a Good Email Marketing Campaign Great Case Study: Odeon 10.30-11.00 DATA QUALITY & CLEANING Comic Relief Addresses Data Quality - Hear how Comic Relief use QuickAddress to Maximise Fundraising Support Case Study: Comic Relief 11.30-12.00 MARKETING ANALYTICS Selecting the best solution: A B2B Marketers Case study Case Study: Terrapinn 11.30-12.00 MARKETING ANALYTICS Developing the Online Channel; The Role of Customer Analytics Case Study: M and M Direct 12.30-13.30 DAY 1 - KEYNOTE Web 2.0: what does it mean for your marketing? Danny Meadows-Klue, Chief Executive of IAB Europe Please click here to access Danny's TFM Keynote blog. 12.30-13.30 DAY 2 - KEYNOTE The Marketing Delusion: challenging our conventional wisdom Dr Alan Tapp, Reader in Marketing, Bristol Business School at UWE 14.00-14.30 DATA QUALITY & CLEANING International Prospect Targeting: "Addressing the Issue" Case Studies: AddressDoctor & University of Edinburgh 14.00-14.30 CUSTOMER ANALYSIS & PROFILILNG Turbo-charged Targeting: How to Identify Mail Responsive Consumers with the Right Profile for your Brand Case Study: Inside Track 15.00-15.30 CUSTOMER INTELLIGENCE Delivering a Platform for Marketing Excellence 15.00-15.30 DATABASE MARKETING Hi Definition Marketing - the New Standard in Direct Marketing 16.00-16.30 CUSTOMER ANALYSIS & PROFILING The Modern Marketing Database...A New Direction 16.00-16.30 DATA MANAGEMENT SOFTWARE Does it matter which Modelling Techniques I use to find my Prospects? Case Study: Dun & Bradstreet

2007 Timetable

Sponsored by

Day 1   Day 2 10.30-11.00 CRM TECHNOLOGY Measuring Real Return on Investment from your CRM System Case Study: Surrey County Council 10.30-11.00 CUSTOMER EXPERIENCE MANAGEMENT Knowledge at the Point of Action: A Breakthrough for your Business Case Studies: Canterbury City Council, NC Soft & BT 11.30-12.00 HOSTED CRM To Host or Not to Host? Case Studies: Digitell & Leading Indicator Systems 11.30-12.00 HOSTED CRM Realising CRM Excellence: An End-to-End Guide to Success Case Study example will be provided 12.30-13.30 DAY 1 - KEYNOTE Web 2.0: what does it mean for your marketing? Danny Meadows-Klue, Chief Executive of IAB Europe Please click here to access Danny's TFM Keynote blog. 12.30-13.30 DAY 2 - KEYNOTE The Marketing Delusion: challenging our conventional wisdom Dr Alan Tapp, Reader in Marketing, Bristol Business School at UWE 14.00-14.30 MARKETING PERFORMANCE / RESOURCE MANAGEMENT The Marketing Credibility Gap Case Study: Honda 14.00-14.30 CUSTOMER CONTACT SYSTEMS From Agent to Expert: The Future of the Contact Centre Advisor 15.00-15.30 CUSTOMER INTELLIGENCE The Strategic Value of a Superb Customer Experience Case Studies: Edexcel, Nikon, BA & BT 15.00-15.30 e-CRM Web Analytics - Time to Move on 16.00-16.30 MARKETING TECHNOLOGY Smart Marketing - 5 Keys for Sucess Case Study: Citroen 16.00-16.30 CRM AND CAMPAIGN MANAGEMENT SOFTWARE Marketing Orchestration and Successful Customer Experience Management

 For details of the IDM Academy sessions, please click here

 For details of the 2 Keynote sessions, please click here