Google education at TFM&A
Google is back at TFM&A offering you the opportunity to benefit from their online expertise and knowledge!
Don't miss Google keynotes & practical sessions on driving your company’s
performance using a range of tools including AdWords, Mobile & Google Analytics.
Day 1 - Tuesday 23 February
Google Analytics Master ClassGilli Goodman, Product Specialist, Google UK
10.00 - 11.00 in the Keynote Theatre
This session will give you an overview of how Google Analytics can help your business. By helping you learn more about where your visitors come from and how they interact with your site, Google Analytics gives you the information you need to write better ads, strengthen your marketing initiatives, and, along with Google Website Optimiser, create higher-converting websites.
You'll learn how to set up a free Analytics & Website Optimiser accounts, discover the various interactive report types, and see how the data shown could help direct your business decisions. The session will include an interactive Q & A with our Analytics experts.
Day 2 - Wednesday 24 February
The Future is Mobile
Hugo Barra - Product Management Director, Google UK
10.00 - 11.00 in the Keynote Theatre
This session will provide key insights into the future of mobile products and advertising at Google. Discover the key drivers of growth in this space, from smartphone product innovation and increasing consumer adoption, through to the rapid development of Android.
Find out about Google's mobile advertising products in search, display and local and learn strategies and best practice for developing mobile sites and campaigns.
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