2012 Keynote Theatre Sponsored by:
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TFM&A is renowned for its leading Keynote programme, where industry experts take the stage over the two days.
Read on for further information on this year's inspirational Keynote programme.
 Make sure you don't miss any of our Inspirational Keynotes, purchase a Fast Track Experience Pass!
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Time |
Title of Session
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Speaking Brands
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10:00 |
Developing a B2B marketing vision in the fast-moving digital world: an examination of the key pillars for building a successful B2B marketing strategy.
Richard Robinson, Industry Leader, Google |
With...... 
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11:30 |
What does social business mean for marketing?
Lee Bryant, Headshift part of Dachis Group
David Keene, Salesforce.com
Stuart McRae, IBM
Mark Walton-Hayfield, CSC
Chaired by Neil Davey, Editor, MyCustomer.com |
 
 
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12:30 |
Innovations in mobile advertising: how brands can use marketing insight to drive personalised targeting
Charlie Hunter-Schyff, Head of Planning, O2 Media |
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14.00
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7 Steps for creating an integrated social media strategy
Dave Chaffey, CEO and Co-Founder, Smart Insights
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16:10 |
It's getting personal. The role technology will play in the future of media consumption. Microsoft shares its vision of the world tomorrow.
Dave Coplin, Director of Search, Microsoft UK |
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Day 2 |
Wednesday 29th February |
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10:00 |
The future of online retail media and the opportunities for advertisers, marketers and etailers
Case Studies: Philips and BMW
Rob Bassett, Head of Strategic Accounts, eBay Advertising
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11:30 |
Make it sticky - using data and insight to drive ROI in a multi-channel area
Mark Zablan, Managing Director, Experian Marketing Services Group UK
Simon Wilkinson, Head of Global Consumer Marketing,
Dr Martens
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12:30 |
Tomorrow’s digital today: current trends and Yahoo!’s predictions for the future
Jon Myers, Director, Account Management, Yahoo!
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14:00 |
Performance Marketing & Mobile - it WILL be all about Mobile Commerce
Kevin Edwards, Strategy Director, Affiliate window & buy.at
Matthew Wood, Head of Performance Marketing, vouchercloud
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16:10 |
From a Poke to a Purchase: How Social Media has evolved into Social Commerce
Todd Wilms, Senior Director of Social Media Audience Marketing, SAP
Aaron Kahlow, CEO, Online Marketing Institute |
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