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FREE KEYNOTE PROGRAMME

2012 Keynote Theatre Sponsored by:

experian marketing services

TFM&A is renowned for its leading Keynote programme, where industry experts take the stage over the two days. 


Read on for further information on this year's inspirational Keynote programme.


arrowMake sure you don't miss any of our Inspirational Keynotes, purchase a Fast Track Experience Pass!

 

Time Title of Session
 
Speaking Brands
 
10:00 Developing a B2B marketing vision in the fast-moving digital world: an examination of the key pillars for building a successful B2B marketing strategy.

Richard Robinson, Industry Leader, Google
Google
With......    b2b marketing
 
     
11:30 What does social business mean for marketing?

Lee Bryant, Headshift part of Dachis Group
David Keene, Salesforce.com
Stuart McRae, IBM
Mark Walton-Hayfield, CSC
Chaired by Neil Davey, Editor, MyCustomer.com

dachis

  csc   ibm

mycustomer       salesforce

     
12:30 Innovations in mobile advertising: how brands can use marketing insight to drive personalised targeting

Charlie Hunter-Schyff, Head of Planning, O2 Media
o2 media

 
     


14.00


7 Steps for creating an integrated social media strategy


Dave Chaffey, CEO and Co-Founder, Smart Insights
 

 Smart Insights
 

facebook googleplus
linkedin twitter

 
16:10 It's getting personal. The role technology will play in the future of media consumption. Microsoft shares its vision of the world tomorrow.

Dave Coplin, Director of Search, Microsoft UK
microsoft

bing

 

 

Day 2 Wednesday 29th February  
10:00

The future of online retail media and the opportunities for advertisers, marketers and etailers
Case Studies: Philips and BMW


Rob Bassett, Head of Strategic Accounts, eBay Advertising 


ebay
 
11:30 Make it sticky - using data and insight to drive ROI in a multi-channel area

Mark Zablan, Managing Director, Experian Marketing Services Group UK
Simon Wilkinson, Head of Global Consumer Marketing,
Dr Martens

experian ms


dr martens

 
12:30

Tomorrow’s digital today: current trends and Yahoo!’s predictions for the future

Jon Myers, Director, Account Management, Yahoo!

yahoo
 
14:00

Performance Marketing & Mobile - it WILL be all about Mobile Commerce


Kevin Edwards, Strategy Director, Affiliate window & buy.at
Matthew Wood, Head of Performance Marketing, vouchercloud

A4U logo


 
16:10 From a Poke to a Purchase: How Social Media has evolved into Social Commerce

Todd Wilms, Senior Director of Social Media Audience Marketing, SAP
Aaron Kahlow, CEO, Online Marketing Institute
OMI

SAP
     

 

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