Search, Social Media and Web 2.0 Theatre
Day 1
| Time | Session Name | Host | Title of Paper |
| 10.00 - 10.30 |
SEO |
Branded 3 | Actionable Tips on Advanced Link Building & SEO Strategies for Online Brands |
| 11.30 - 12.00 |
Social Media Marketing | Exact Target | Subscribers, Fans & Followers: Delivering the Right Message in the Right Place |
| 12.30 - 1.00 |
Search Marketing | Dotdigital | 10 Things You Need to Know To Keep your Number One Position |
| 1.30 - 2.00 |
Social Media Metrics | Experian Hitwise | Learn How to Target Your Audience More Effectively on Social Networks to Drive ROI |
| 3.00 - 3.30 |
PPC |
Guava | Using Technology to Add Sophistication to your Search Engine Marketing Campaigns |
| 4.00 - 4.30 |
Video Advertising | Explania | How viral content marketing video can improve SEO results |
Day 2
| Time | Session Name | Host | Title of Paper |
| 10.00 - 10.30 |
Social Media Marketing | Exact Target | Tying Social and Email Together - Designing a Multi-Channel Campaign |
11.30 |
SEO |
Mediaco |
How to Devise the Right SEO Strategy and the Latest Keys to Success |
| 12.30 - 1.00 |
Mobile Search / Social | Reel Content | A Short Guide To Video SEO: Incorporating video into online marketing campaigns |
| 1.30 - 2.00 |
Search Marketing | Jellyfish |
Brand Interaction and Delivering Positive ROI: GameStop, the world’s largest video game retailer |
| 3.00 - 3.30 |
Social Media Metrics | Clever Touch Marketing | Social Media- how to move your customer acquisition strategy from email spamming to more subtle forms of engagement for increased marketing success |
| 4.00 - 4.30 |
SEO |
Lakestar |
What Every Online Marketer Needs to Know About Universal SEO. How to move beyond traditional strategies and make the most of vertical search. |
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