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Technology For Marketing & Advertising demonstrates the marketing & advertising industry is very much alive and kicking!

STAGGERING 21% YEAR-ON-YEAR VISITOR INCREASE*
ACCUMULATIVE 91% VISITOR INCREASE OVER 2 YEAR PERIOD
RECORD RE-BOOKING VOLUMES FOR 2010 EVENT

Yes, we’ve got a lot to shout about! And, as the UK’s leading event for the marketing & advertising industry, we think the good news of last week’s Technology For Marketing & Advertising exhibition demonstrates that the industry is still thriving and thirsty for the very latest tips, techniques, solutions and networking opportunities.

With a staggering 21% year-on-year visitor increase, last week’s event continued TFM&A’s phenomenal growth trend of the past few years, drawing in a staggering 8,508* pure visitors and a total attendance of 9,816* (*pending ABC Audit), with packed aisles, seminars, stands and keynotes. It is clear that in the current climate marketing & advertising professionals are keener than ever to make their campaigns even more efficient and effective.

Response from the suppliers was also overwhelming, with most claiming to have had their best show ever, and visitors queuing round the stands to get into the packed Seminar & Keynote Theatres. 

“TFM&A 2009 has been another fabulous show – we have been rushed off our feet for two days and are really impressed! The quality of visitors has been really high and exhibiting here is a big part of our marketing strategy, it has certainly surpassed our expectations and met our objectives” Pamela Brankin, UK Marketing Manager, bigmouthmedia

Natasha Berrow, TFM&A’s Event Manager comments, “Last week’s event really did achieve the impossible! To get any increase on the 52% visitor growth in 2008 in the current economic climate was always going to be a challenge but to achieve a 21% increase is a truly staggering result and has provided a much-needed high for an industry facing many challenges.” She continues, “The very high response to seminars & keynotes shows us that marketers, publishers, advertisers and agencies are seeking education on how to spend their budgets most efficiently. And then feedback from our exhibitors shows they are spending them! The record re-bookings is further indication that exhibitors see TFM&A as the place to continue to secure business leads for the forthcoming year”.

Andy Peart, VP Marketing, Alterian agrees, “TFM&A is certainly one of the key marketing activities in Alterian’s marketing calendar.  It’s a high octane event that attracts well targeted delegates with genuine buying potential. A great exhibition that we return to year after year.”

The free education sessions were packed to the rafters with 6,935 seats filled during the 2 day seminar programme (up 27%) which comprised 5 themed seminar theatres covering digital marketing, web design & ecommerce, online advertising, CRM and data & analytics. A further 2,133 attended the ‘Sensational Six’ keynotes (up 23%) which included a social media panel debate featuring YouTube, Facebook, BBC and Reuters; Google; LinkedIn; BBC; Ogilvy; and CRM panel debate featuring Microsoft, Oracle, Capgemini, RightNow, Salesforce.com, SAP and hosted by MyCustomer.com. To accommodate demand, all sessions were filmed and will be available online to all attendees.

Visitors flocked to Google’s brand new Website Optimiser and Google Analytics Masterclasses – bespoke sessions created specifically for TFM&A and tailored towards the show’s senior-level marketing audience.

This year also saw the launch of a number of new features including: the Mobile Marketing Zone (featuring Piri, Shock Concepts, Dialogue and 2ergo and supported by The Mobile Marketing Association), the Viral Marketing Arcade (featuring Koko, Kempt and Kerb) and the totally re-vamped, exclusive VIP Scheme (sponsored by Aprimo) where VIPs were treated to a complimentary waitress-served lunch and free gift copy of a ground-breaking MRM publication.

The showfloor presented a diverse range of digital, data and CRM solutions from industry leading suppliers, all the tools needed for truly integrated marketing & advertising campaigns. The number of exhibitors was up by 23% and a staggering 82% of stand space was rebooked for the 2010 event, with all key stand positions rebooked onsite, firmly confirming TFM&A position as the UK’s leading event for the marketing & advertising industry.

“We are delighted with both the quality and quantity of visitors to the TFM&A exhibition. We are currently working through our sales leads from the show and are confident the event will deliver a good ROI, as it also did last year.” Lucy Cokes, Director, Guava

“This was our first year of exhibiting at the TFM&A, we were very impressed by both the quality and quantity of visitors.  This event will definitely feature in our FY10 marketing activity.” Helen Roy, Head of Marketing, Experian Integrated Marketing

“TFM&A has an excellent reputation in this marketplace which helps us to raise our brand awareness. It has definitely met our pre show expectations resulting in a good number of leads.” Nathalie Vanhelle, Marketing Manager- EMEA, WebTrends

“TFM&A proved to be an outstanding success for smartFOCUS.  Sponsoring the Internet Cafe and the educational theatres for our customers Manchester United & RIAS added to the constant stream of visitors keen to discuss their Multichannel and Digital Marketing requirements. We look forward to being part of TFM&A in 2010.” Chris Underhill, CEO, smartFOCUS

TFM&A’s sister event, Internet World, is taking place 28-30 April and signs are showing that this will also go on to be a roaring success for anyone providing online business and digital marketing solutions.

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