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CoreMedia AG

11 Feb 2010

7 key strategies for delivering multi-channel experience

CoreMedia, a premier Web Content Management company, will detail its 7 key strategies for delivering multi-channel experience at the upcoming Technology for Marketing & Advertising (TFM&A) exhibition in London on 23rd-24th February 2010. CoreMedia’s Vice-President of Marketing, Rene Hermes, will host a seminar aimed at helping organisations visiiting TFM&A to deliver a more consistent online experience, across multiple touchpoints, that will engage their customers, increase loyalty and - ultimately - drive greater revenue and profitability.

“In 2010 consumers quite rightly expect and demand a seamless brand experience across all the different channels and devices they use – whether it’s a call centre, a Web session or a smart device such as an iPhone or a BlackBerry,” comments Rene Hermes. “Our TFM&A seminar is all about identifying the strategies that can help businesses to meet the challenge of creating a consistent and personalized online experience for their customers.”

CoreMedia’s Seven Key Strategies for delivering an effective multi-channel experience, and some of the key market drivers behind those strategies, are:

• Making sure your website is intuitive on all mobile devices - By 2014, 80 percent of all mobile devices will be 3G enabled - up from 40 percent in 2009

• Addressing the customer’s context – not just the channel or device they’re using – one in four iPhone users, for example, already research products and pricing on their phones

• Start a conversation! Invite opinions, ratings and reviews - Online social network users are three times more likely to trust peers than advertising

• Unleash the power of self-help! – self-service costs a fraction of full service and can even increase customer satisfaction

• Always recognize your customer – you need to adopt some form of channel-agnostic account management, as over 50 percent of customers aren’t satisfied with the experience they receive when they move from the Web to a phone channel

• Use social media if it’s relevant to your customers – in 2009, membership of social networking sites rose by 46 percent

• Embrace opportunities to create innovative marketing campaigns – with the Internet you can market through social networks, and not just directly to individual customers

“The Web is an extremely powerful tool for researching and buying products, but consumers increasingly use several sources of information before making their purchase decisions,” added Rene Hermes. “At TFM&A we’re looking forward to demonstrating our new Web Content Management approach that can help organizations to deliver a higher quality cross–channel experience for their customers.”

On the CoreMedia stand – D38 – TFM&A visitors will be able to see a demonstration of how the recently launched CoreMedia V Web Content Management suite - https://www.coremedia.com/en/Products/ - provides organizations with a reliable and future-proof content management platform to help them manage every aspect of digital communications across multiple channels. The new suite supports the development of dynamic online environments to improve engagement, helping organizations to achieve a better return on their current and future Web activities.

About CoreMedia
CoreMedia is a premier Web Content Management company that enables organizations to engage their customers with more dynamic content and achieve a greater return on their Web activities. The CoreMedia CMS solution offers an open, social, adaptive Web Content Management approach to create dynamic, contextualized Web sites. It delivers content consistently across multiple touchpoints, providing a flexible platform for conversations across integrated social networks. CoreMedia benefits organizations by engaging their users in a way that creates value for customers while driving conversion and delivering a bottom line return for the business.

For further information, please visit: http://www.coremedia.com