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| Webtrends | 02 Feb 2010 |
Webtrends Optimize Expands to Include Advanced Targeting Capabilities Unmatched Technology Provides A Single Next-Generation Platform Allowing Marketers To Deliver Highly Relevant Content To Defined Visitor Segments and Individuals
New Orleans, LA., - 2 February 2010 – Webtrends, an enterprise customer intelligence company, today announced the availability of Webtrends Optimize Advanced Targeting, a new sophisticated functionality providing marketers with the ability to easily leverage their tested and relevant content directly to targeted visitor segments – all within a unified enterprise site optimisation platform. This latest enhancement will help customers drive improved site performance and conversion.
Webtrends Optimize is an intelligent optimisation solution combining a next-generation technology platform with expert services to deliver a comprehensive set of testing, segmentation, targeting and personalisation capabilities. These advanced features extend the next-generation platform, giving marketers the ability to apply knowledge gained from their testing campaigns to target specific customer segments with the highest converting and most relevant content.
In an October 2009 report from Forrester Research titled The Online Testing Vendor Landscape, online testing has been referred to as an "underused technology solution" within the ever expanding world of site optimisation.
With this latest release, Webtrends is providing customers with an unmatched solution simplifying the process and creating efficiencies by allowing marketers to use the same logic and insight derived from testing to fuel targeting.
"Webtrends Optimize delivers the industry’s first comprehensive, yet intuitive, unified enterprise site optimisation platform for marketers," said Casey Carey, Webtrends vice president of product. "Now, marketers can test, segment, target and personalise content within a single environment holistically with little or no IT assistance. This platform combined with the industry’s most experienced testing and optimisation consultants assure that each of our customers are successful regardless of their needs."
Webtrends Optimize Targeting capabilities now offer:
•A Unified Enterprise Site Optimisation Platform for site testing, real-time segmentation, and content targeting
•Intuitive Interface Designed for Marketers
•Segment- and Rules-Based Testing and Targeting
•Improved Reporting, Work Flow and Administration
•On Demand Enterprise Class Technology
About Webtrends Optimize
Webtrends Optimize offers highly sophisticated self-service testing, segmentation, and targeting including a patent-pending approach to multivariate testing that produces valid results in a fraction of the time of other solutions. The self-service platform is complemented by a range of expert services, online training and best practices.
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