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Redbox 18 Feb 2010

CELEB ON THE WEB LAUNCH AT TFM&A

REDBOX LAUNCH SISTER COMPANY – CELEB ON THE WEB AT TFM&A
23rd 24th FEBRUARY 2010 – EARLS COURT 2



Industry leaders redbox who are responsible for the introduction of video overlay
technology into the uk are celebrating the birth of CELEB ON THE WEB at The
Technology for Marketing and Advertising Exhibition at Earls Court 23rd 24th
February 2010

CELEB ON THE WEB will be launching in style – sponsoring the VIP lounge at
TFMA and housing the world’s largest touch screen plasma TV.

“This is the most exciting release to the marketing and advertising industry in
years – it promises to boost brand awareness but more importantly increase
sales activity though online sales.” Ben Handley MD redbox

CELEB ON THE WEB utilises similar technology to that of redbox whereby any
video content can be lain over any website for promotion. But CELEB ON THE
WEB focuses on celebrity endorsement, image rights and broadcast
management, rocketing this technology into the advertising and marketing
industries.

There are high expectations as to the ‘demos’ available at the exhibition. Redbox
in conjunction with Celeb on the Web and alongside data from Thinkbox have
release a white paper exploring the benefits in the creative synergy between
Online and TV advertising featuring celebrity endorsement.

Jamie Oliver endorsed Sainsburys for 1.2million giving Sainsburys over £200
million gross profit. Imagine the possibilities of using Jamie live on
Sainsburys.com.



-Ends-

Further enquiries should be made to press@celebontheweb.com or 08456 44 77
57 (Ben Handley or Hannah Martin)

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