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Deutsche Post Adress 16 Dec 2011

Updating and enriching of international business address data

Deutsche Post Adress has expanded its business address management solutions to include updating and enrichment services for international business address data. Starting now, businesses can rely on POSTADRESS GLOBAL to make sure their B-to-B addresses in 15 European countries are completely up-to-date and to enrich them with marketing-relevant information.

Deutsche Post Adress has been offering its international business customers address management solutions under the POSTADRESS GLOBAL brand since 2001. Working with a global partner network, the company offers services to format, correct, update, cleanse, enrich and manage multi-national address data; it also develops holistic data quality strategies.

Starting now, business address updating is also part of the service range. Businesses can now check the addresses of their business customers for relocations, changes in legal entity, rebranding and liquidation, among other things. POSTADRESS GLOBAL checks the addresses across various business databases with access to some 22 million company listings.

POSTADRESS GLOBAL also enriches core company data with contact information, business data and marketing information. Depending on the availability of data within the country, addresses can be enriched with company information such as company size, industry code, share capital, legal form, tax ID, export activity, subsidiaries, branches and holdings in addition to complete contact information.

On top of that, the service also helps identify key contact persons and managers. We have access to nearly 18 million contact records for management-level employees, some with telephone and e-mail information.

This new service is initially available for 15 European countries: Germany, Switzerland, Great Britain, Ireland, France, Belgium, Netherlands, Spain, Italy, Greece, Denmark, Sweden, Norway, Finland and Estonia. More will be added soon.

“We are happy to be able to add business address data to our proven offer: end-to-end address management solutions for different countries from a single source,” says Jörg Schneider, International Sales Head at Deutsche Post Adress. “The different address formats and industry codes in each country make the management of B-to-B addresses a fairly complex undertaking. POSTADRESS GLOBAL users are at a huge advantage here, with just one source and one data supplier for all countries.”

For companies interested in this service, Schneider recommends an initial data audit. “We offer potential customers the option of having their master data, or a sampling from that data, tested for up-to-dateness, errors and enrichment potential. For many companies, the audit has proven itself to be the best and most cost-effective way of determining the quality of their data and figuring out the best way to optimize them.”

 

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