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View All Press Releases| Red Eye | 03 Jan 2012 |
RedEye director joins DMA Email Council
RedEye’s Director of Data & Deliverability Tim Roe has just been unanimously co-opted onto the Direct Marketing Association (DMA) Email Marketing Council.
Tim has over 20 years of experience in marketing and has been working with RedEye, helping clients improve online conversion through email, since 2004. Recent responsibilities involve developing the use of online engagement segmentation to optimise and improve clients ROI.
Tim said: “I’m delighted to have been elected onto the DMA Email Marketing Council. I have been working with the DMA for many years. For twenty years the DMA has been providing useful and inspiring information for direct marketers. With all the recent changes effecting email marketing the DMA are an excellent resource for companies interested in protecting their data. I’m privileged to be part of the council.”
Tim has served on the Email Council Best Practice and Legal hub of the DMA since March 2010. He has been involved in the production of a number of best practice white papers as well as contributing to the latest DMA best practice document. A regular industry blogger, he writes for the Email Council website and marketing blogs such as Econsultancy. Tim is now taking a proactive role within the council regarding the impending cookie legislation and European data protection laws.
Richard Gibson, Chair of the DMA Email Marketing Council commented, “Tim adds some valuable specialist knowledge to the team, not just in engagement segmentation, but cookie legislation and data protection. Co-opting him onto the prestigious DMA Email Marketing Council was an easy decision and one that will bring significant benefits to members’ ecommerce operations. We’re delighted he’s joining us.”
Guy Hanson, chair of the EMC's Legal, Data & Best Practice working party at the DMA added: "Tim Roe has been actively involved with the Email Marketing Council's activities for the past couple of years. His experience as Data & Deliverability Director at Redeye has provided the LD&BP hub with a wealth of expert contributions during this time, including white papers, participation in industry events, and valuable input to many of the key topics that define the current email marketing agenda. Tim's formal co-option to the council is thoroughly deserved, and he's going to play an important role at a time when the email marketing landscape is starting to pose some interesting legislative challenges."
For further details of RedEye visit: http://www.redeye.com
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Press Contacts
Katie Traynier, Marketing Manager: katie.traynier@redeye.com, 01908 340 903
About RedEye
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.
In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioural email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self-service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.
By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.
RedEye has won several awards including ‘Most Effective Online Campaign Optimiser’ at the ECMOD Supplier of the Year Awards 2012 and ‘Best Use of Email’ at the NMA Effectiveness Awards 2010.
RedEye currently has 4 European offices (London, Milton Keynes and Crewe in the UK and Dusseldorf, Germany) and has just launched its first US office in New Jersey. RedEye clients include Skype, Ford, French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker. http://www.redeye.com
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