Press Releases
| TFM&A | 25 Jan 2010 |
Google headlining the Keynote line-up at Technology for Marketing & Advertising 2010
Google is back at TFM&A for 2010 following the success of their masterclasses at the 2009 event. At this year’s event Google experts will host two Keynote sessions on how to drive online performance using a range of tools including AdWords, Mobile & Google Analytics.
On Tue 23 Feb at 10.00am in the Keynote Theatre, Gilli Goodman, Product Specialist at Google UK, will run a session on Google Analytics giving an overview of how Google Analytics can help businesses. She will demonstrate how Google Analytics gives you the information you need to write better ads, strengthen your marketing initiatives, and, along with Google Website Optimiser, create higher-converting websites. Visitors will learn how to set up free Analytics & Website Optimiser accounts, discover the various interactive report types, and see how the data shown could help direct business decisions. Plus, there will be an interactive Q & A with Analytics experts.
Sarah Speake, Director of Technology and Mobile Sales at Google UK, will host a further session on Wed 24 Feb at 10.00am – ‘The future is mobile’. Sarah, in this session, will provide key insights into the future of mobile products and advertising at Google, and identify the key drivers of growth in this space, from smartphone product innovation and increasing consumer adoption, through to the rapid development of Android.
The Keynote Theatre at TFM&A offers 10 Keynote sessions over the two day event including strategic insight from Facebook, YouTube, GyroHSR, AMV. BBDO and Econsultancy.
For more information about the TFM&A Keynote line-up and to register for free entry please visit www.t-f-m.co.uk
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