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| Kyp | 28 Jan 2010 |
Kyp brings physical solutions to the digital world at TFM&A 2010
BRAND engagement specialist Kyp will bring physical engagement to this year’s Technology for Marketing and Advertising Show (TFM&A) with their patented iKyp webkey and 2D barcode technology.
Kyp will reveal how its solutions have enabled global blue chip companies to achieve their online marketing objectives through offline solutions with the iKyp webkey. Kyp has delivered response rates of up to 26% for brands including O2, Pampers and AstraZeneca.
Using patented, auto-launch technology, Kyp will show visitors to TFM&A how the iKyp webkey can connect users to a pre-destined webpage within seconds and allow marketers to gather insightful market data by tracking individual user behaviour.
Kyp will also demonstrate how the marketing potential of mobile phones can be harnessed through 2D barcode technology, with Kyp’s Mobile Solutions.
Using a mobile phone camera to capture a 2D barcode displayed on advertising or packaging, users can instantly connect with information and content online. This provides marketers with an opportunity to build awareness and encourage consumers to engage with their brands.
Nicholas Miller, chief executive officer of Kyp, commented: “We will bring an element of the physical world to TFM&A this year. Digital media is ingrained in our lifestyles, but many brands still find it difficult to drive web traffic via their offline activities.
“We believe there is a major opportunity for marketing to fit seamlessly into people’s lifestyles and the iKyp webkey and 2D barcode technology offers an opportunity to achieve this.”
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About Kyp
Kyp is a specialist marketing company who develop unique solutions using products and services designed to physically engage consumers and promote behaviour change.
By appealing to a combination of senses, their patented designs, formats and technologies create intrigue – compelling people to interact with content and get a kick out of discovery.
The result is an ability to enhance performance across a wide range of metrics such as response rate, conversion rate and customer spend.
Kyp’s approach is grounded in consumer psychology and refined by creating custom solutions for an impressive list of leading brands including Proctor & Gamble, AstraZeneca, Transport for London, American Express, Shell and Microsoft.
Launched in September 2005, Kyp are now a global company based in London, New York and San Francisco and operating in Germany, Turkey and China.
physical engagement > tangible results
Kyp will be exhibiting on stand F44 at the TFM&A show.
About Technology for Marketing & Advertising show
TFM&A is the UK's only integrated marketing event and delivers all the latest industry insight, trends and developments as well as leading suppliers of data, CRM, digital and now direct solutions giving you the perfect blend for truly integrated marketing & advertising campaigns.
Opening times:
Tuesday 23rd Feb 2010 09:30 - 17:30
Wednesday 24th Feb 2010 09:30 - 17:30
Venue:
Earls Court 2 - South Hall
London, SW5 9TA
For more information contact:
Emily Feltham at Mandate Communications on 020 3128 8122 or email: emily.feltham@yourmandate.com
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| Data | Data Analysis, Address Management, Database Integration, Business Intelligence, Data Management Software, Marketing Research, Customer Insight.... |
| CRM | Customer Intelligence, Campaign Management Software, SaaS, Customer Analytics, eCRM, MRM, Sales Force Optimisation, Marketing Automation..... |
| Direct | List Management, Mailing House & Fulfilment Services, Telemarketing, Lead Generation, DM Agencies, Digital Printing Solutions, Promotions & Incentives..... |
| Digital | Email Marketing, Social Media, Web 2.0, Pay-per-click, Mobile Marketing, SEO, Affiliate marketing, Web Analytics, Interactive Advertising, eCommerce..... |