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| Red Eye International | 01 Feb 2010 |
INVEST IN BEHAVIOURAL EMAIL WITH REDEYE AND RECEIVE ASP TOOL FREE
To celebrate the launch of RedEye’s new ASP tool, REACT, RedEye is offering the product FREE for 12 months to anyone signing up for behavioural email before 1st June 2010.
REACT (RedEye Email and Communication Tool) is an ASP email marketing product allowing online companies to easily send and manage their own email marketing campaigns. Designed by RedEye’s own expert developers it includes the highest standard of marketing technology available in an easy to use interface.
Matthew Kelleher, Commercial Director at RedEye said, “If you are prepared to make money with our behavioural email programme then we will give you a free email ASP for 12 months together with an unlimited mailing volume.
“The market-leading software REACT offers is just one part of successful email marketing. To really improve conversion, increase ROI and future proof your strategy, email marketers have to send relevant and targeted email campaigns and the best way to do this is through behavioural email.”
RedEye’s unique behavioural email service works by using customer information garnered through web analytics to segment customers based on their online behaviour. This information is then used to create personalised and relevant emails to each individual user.
“At RedEye we understand a simple fact -targeted emails make more money,” said Matthew Kelleher. “The customer segmentation tool we use for behavioural email is the only tool available that enables you to group online prospects and customers into segments based on hundreds of different variables of online behaviour, enabling targeted and timely email to be sent to every user, every time.
“For our clients, using behavioural email not only improves open rates and click through rates but also solves deliverability problems and helps clients receive white list status. All in all behavioural email is one of the most effective digital marketing strategies for improving conversion. Typically our behavioural email campaigns generate over 750% ROI.”
To find out more about this offer contact RedEye on 0845 094 1114 or visit www.redeye.com/events/free-asp-offer/
Terms and Conditions apply. See website for full details.
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Notes to editor
RedEye was established in 1997 and clients include William Hill, Butlins and Monarch Airlines. RedEye helps clients sell more and communicate better through the internet. RedEye helps clients improve conversion by offering an integrated service of web analytics, email marketing and website usability. The unique services available allow competitive advantage to be gained from a deeper understanding of user needs and activities. RedEye is the leader in behavioural email. Behavioural email targets consumers based on their online behaviour. Forrester Research recently found that marketers integrating web analytics data with email can generate nearly 4 times more revenue and 18 times greater net profit compared with marketers using simple untargeted mailings.
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